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(1) You present your message to numerous people at one time, (2) Your prestige, image and reputation get an immediate boost, (3) What you say has considerably more impact than a one on one presentation and most important- (4) You will generate more business and you will make more money.
To become a speaker on notes, you need to solve three problems: you must find an audience, you must have something to say that interests them, and you have to say it in professional manner. (1) Your marketing costs will drop dramatically. This is extremely important. Most note brokers fail because they do not have the money to sustain an effective marketing campaign. (2) It is much easier to close transactions referred by financial professionals. The financial professional will often pave the road for you and many of the usual objections will be handled before you ever meet with the note seller. (3) Most important - repeat referral business. I am convinced that the secret to prospering in the note business is establishing sources of
repeat referral business. It is much too costly to work with individual note sellers. Financial professionals have the ability to refer profitable ongoing repeat referral business to you." It doesn't cost anything to make a presentation and it is easily the most cost effective marketing you can do. If you make a of list of professional referral sources you will find that there is almost no end to the groups who would be willing to listen to the message of making money with cash flows and mortgage notes. For example, I have given talks to mortgage brokers, attorneys, investment groups and accountants. You could expand this group to include classes on notes to the general public, tax preparers, charities, appraisers, bankers, builders, contractors, insurance agents, and the list is only limited by your imagination. In short, if you have a powerful message, you can find an audience. Joel suggests the your presentation should get the professional "up to speed. I start out with what's a note, describe the terminology, and finish with how they can make money by working with a note broker. I use overheads, I have a script I follow and I leave them with marketing material and my brochure. It took me a year and half to develop my presentation, but I would not be in business without this speaking program." Joel says, "There is always hope. When I started out as a speaker I wasn't bad I was terrible. It took a little nerve and a lot of practice but the rewards are more than worth your effort. As you gain experience, you are on your way to the single most lucrative ways of finding notes." "My most gratifying project recently has been putting together a speaking program for note brokers. This program is designed for note brokers who understand the many benefits of getting in front of an audience but do not have the time to experiment with putting together their own presentation." You, our readers, can develop your own agenda depending on what type of group you are talking to. People are interested in the industry and some of the more interesting financial calculations about discounted notes and partial purchases. But above all, your audience wants to know that you have access to unlimited amount of money with which to buy their clients' cash flows. They want to know you can help them earn a commission, sell their house, or help their clients. The topic of your talk is not difficult. Public speaking is usually listed as peoples' number one fear. Some people say fear of drowning or jumping out of an airplane is less stressful than speaking to a group. But you can learn to turn nervousness into positive energy. Toast Masters can teach you to harness your nervous energy and transform it into vitality and enthusiasm about the note industry.
http://www.toastmasters.org/.
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