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Tip
#1:
Every successful note broker (the ones making BIG money) shares one
commonality - they know how to market their business. Your
marketing does not have to be difficult or expensive. You must
establish a long-term marketing plan. The key is "long-term". If
your mindset is "short-term" (get rich quick) you will have a
short-term frustrating career. Every successful note broker is in
for the long term.
Learn how to start profiting NOW with your own unique note marketing program by clicking
HERE.
Tip
#2:
There are many ways for you to market your note business without
investing lots of time or money. One way is to do research at your
local county courthouse. You can (for free) find all the Real
Estate notes that have been recorded in your area. Your only
investment will be the time it takes you to figure out how the
system works. You can then do the research yourself-- or, better
yet, hire someone (a retiree, high school student, etc.) to do it
for you.
Start learning how to master the inside secrets of effective courthouse research by clicking
HERE.
Tip
#3:
When working the courthouse, start with notes that were recorded two years ago and work backwards...the older, the better. Most people who do courthouse research start with newly recorded loans. By working with older loans, you will avoid competition. Better yet, a person who has held a loan for awhile is much more likely to sell.
Learn how To master the little-known methods for conducting simple, precise research for profitable note deals-- in any courthouse-- nationwide by clicking
HERE.
Tip
#4:
Once you obtain the names of note holders from the courthouse records, you will want to start your marketing efforts
(see Tip #1). Compose and send a short letter outlining just WHAT it is that you do - for example, "I buy notes for cash". Thirty days later, send a reminder in the form of a flyer, and than every 90 days thereafter, send another flyer.
Learn how to target your note marketing efforts by clicking
HERE.
Tip
#5:
Here are more secrets that you can put to use to make your marketing easy, effective and inexpensive. Do not put your flyers in an envelope. Fold them in thirds, address and mail. Here is the clincher. Use very colorful paper. The brighter, the better... bright orange or green seems to work best. Soon, you will be getting calls from note holders who ask you: "Are you the one sending me that ugly green flyer?!".
Learn how to start cashing in with 90% more note sellers by
clicking HERE.
Tip
#6:
Here is an easy and inexpensive idea that can be very profitable.
Place ads on bulletin (corkboards). All you have to do is compose a
short ad. You can hand-write them on 5x7 cards. Whenever you see a
corkboard, tack one up.
If you can use some solid tips on how to create response-generating
ads, I would highly recommend listening to the 90 minute audio
cassette, "SUPER EARNINGS: How To Prosper In The High Reward
Low-Risk Discounted Mortgage Business". This tape is jam-packed
with proven, money-making strategies. You'll discover new note
finding methods, and learn how to get all the business you could
ever want.
To see it now, click HERE-- I strongly recommend it!
Tip
#7:
There are two primary markets that you can target-- individual note
holders or financial professionals. If you have limited time and/or
money (that includes just about everybody), the choice that you
make is critical. Most new note brokers make the wrong choice-
individual note holders. You want to market to financial
professionals.
Learn how to develop a loyal following of all kinds of
professionals eager to sell you notes by clicking HERE.
Tip
#8:
Individual noteholders are expensive to find and expensive to
market to. No matter how satisfied an individual noteholder is with
your services, they can not refer you more business. Financial
professionals handle the majority of cash flow transactions. In the
first year of business, your goal is to establish a relationship
with at least one financial professional who can refer 2,4,6 or
more transactions to you per year. This will provide you a very
nice part time income working part time.
Learn how to get note sellers and financial professionals to
remember you by clicking HERE.
Tip
#9:
The
big five financial professionals are attorneys, accountants,
financial planners, mortgage brokers and real estate brokers. You
should start with attorneys and accountants. You can find them in
the yellow pages. Start by making a list of between 250-300. This
does not take much time, and you can build your list as your
schedule allows. See tips #4 and #5 for additional information.
Learn how to start profiting NOW from referrals at a level you've
never done before by clicking HERE.
Tip
#10:
Start marketing your cash flow business effectively by advertising
in small local weekly newspapers such as the Thrifty Nickel, Penny
Saver, etc. This method can be the quick fix for new note brokers.
When it works, it works fast. The test period should be for no
longer than eight weeks. If you are not getting the result you
want, pull the ad.
Tip
#11:
Advertise inexpensively and consistently. A very important factor
when advertising in weekly newspapers is cost. Weekly ads can run
from $5 to $200 per week. You need to keep the cost in the $30 or
less per week range. Do not advertise in major metropolitan areas.
Suburbs or other outlying areas seem to work best.
Tip
#12:
Most of these weekly newspapers will require you to place your ad
in the Real Estate section. This is O.K. But, if they let you, here
is a secret that is better. Put your ad in the section where people
advertise to buy and sell old baby furniture, sports memorabilia,
military artifacts, etc. Strange, but true. You want note holders
to "stumble" on your ad. Most of them do not know that they have a
saleable commodity.
Tip
#13:
Ask yourself: "How can I set myself apart from the competition when
marketing my cash flow business?"
Here is an idea that almost nobody tries but can pay off with some
very profitable transactions. Advertise in newsletters. The good
news- there are thousands of them in every major metropolitan area.
The bad news- there is no central location you can go to find them.
Here are some places you can try: large apartment and condominium
complexes, churches, senior citizen centers, service organizations
(Lions Club, Rotary, Elks, etc), etc. Many note brokers develop
solid leads from these sources. You want note holders to stumble on
your ad, because most of them do not know that they have a saleable
commodity!
When note holders call you, take the next step to making money by
"flipping" the note to an investor! It's easy. Learn exactly how
this works by clicking HERE
now.
Tip
#14
The secret to making BIG money in your note
business lies hidden in
a miracle marketing strategy. The method is defined in 4
words:
"Create Urgency To Sell" in the noteholder.
Urgency creates
motivation. And motivation is the force that pushes
noteholders to
sell you their notes. Your financial success depends on how well
you market urgency.
Learn how to do this, starting right now, by
clicking HERE.
Tip
#15
There are several ways to make money in this business. The best
method to start with is flipping. Flipping means you have sold the
deal before you buy it. Flipping discounted paper will easily put
you on the road to financial freedom.
Learn
exactly how this works by clicking HERE.
Tip
#16
Start part time- shoot for one note per month at first
This is a business that has a way of growing slowly but steadily if
you will just stick with it. A very realistic initial goal should
be to broker at least one note a month to a note investor (like
Charter
Financial) for a quick profit of $1,000 to $5,000
(depending on the outstanding balance of the note that you find
thorough your marketing efforts).
Tip
#17
If you want to be successful, it is important for you to understand
the motivations of note holders. Please observe that I used the
term "note holder" and not "note seller"... it is your job to turn
note holders into note sellers. Note holders only become note
sellers when they are motivated to sell. There are many reasons why
a note holder becomes motivated: business opportunities, desire to
help a family member, financial distress, and many more reasons. The
commonality is the need or desire for lump sum cash. The big
mistake that most note brokers make is the frequency of their
marketing efforts. An age-old marketing adage is: marketing
produces best results when it is done well and done frequently.
Tip
#18
Marketing your note business produces best results when it is done
well and done frequently. Here is a typical scenario: You send a
marketing piece to a note holder. The note holder has no interest,
and discards your marketing piece. Some time later (a week, a
month, or a year) the note holder becomes motivated to sell, but
has no way to contact you because they did not keep your marketing
piece. One marketing effort is not enough. The most effective
marketing plan proceeds as follows: your first effort should be a
letter with your note broker's brochure enclosed. A different
marketing piece should go out 30 days later, and then every 90 to
120 days. If you want note holders to remember you and to keep your
information, this simple plan will help do the trick.
Tip
#19
For your note business to be successful in the long
run, your
marketing program should be designed with three goals in
mind:
Keep, create and repeat.
Keep: use marketing pieces that note sellers do not
discard.
Create urgency: your marketing plan must be designed to
create
urgency- motivated note holders are the only ones who sell.
Repeat referrals: it is imperative that your marketing be
designed
so you do multiple transactions with note selling sources.
In next week's tip, we will start to cover: keep, create and
repeat
in more detail.
Tip
#20
Last week, you learned about the
three goals to a successful
marketing plan: Keep, Create and Repeat. We will now continue
with: "Keep" (for example, LETTERS).
Letters (and anything else) that you send to prospective note
sellers have to look first class. You can be working from a card
table in the middle of a rented room, but your letters should look
as if they came from a Fortune 500 company or prestigious financial
professional.
Use good quality paper. This may seem unimportant, but good quality
paper conveys a subtle feeling of success, and the cost difference
is negligible. We would suggest white or cream colored stationary
with blue type. Grey paper stock with maroon typeface is another
“classy” alternative. Your letterhead must be professional.
Tip
#21
Use a “P.S.” at the end of your letter. This simple trick will
ensure that more prospects “keep” the letter you send. Here is an
example: "P.S. Even if you do not need a lump sum of cash today,
tomorrow could bring unexpected needs or opportunities. Please keep
this letter with your mortgage documents." It is amazing how well
this works. We have had note sellers send us document packages with
copies of our letter and flyers (more about flyers in a future Tip). When we inquired why they had so many copies, the reply was
“you told me to keep them, didn't you?”
Learn how to start profiting NOW with your own unique note
marketing program by clicking HERE.
Tip
#22
You will MAKE
MORE MONEY if you give note sellers something they will keep (continued)!
If you hand-write just your initials over your return address with
your marketing letter, it helps stimulate the recipient's
curiosity... which helps motivate him to open the letter and read
it. If your letter gets read by more note holders, you will make
more money!
Learn more ways to find note sellers who will keep your phone
ringing all the time by clicking HERE.
Tip
#23
Whenever possible, use
"real postage stamps" rather than having the mail metered. Having a stamp helps to distinguish your letter from
"metered mail." This can work to your advantage because many people often associate "metered mail" with junk mail,
solicitations, or in some cases, bills. The post office has a
large selection of "commemorative stamps." Most of the
commemorative stamps are colorful, attractive and interesting.
Using an interesting commemorative stamp can add a bit of color and
will often help draw attention to your letter.
If you haven't started your note business yet, what are you waiting
for?? The market is HUGE! Click HERE
to jump on the road to big profits in discounted notes!
Tip
#24
You should follow up your marketing letter with
flyers. Too many
note brokers become "married" to their letters. Send out only
one
letter to names on your mailing list. The next mailing should be a
flyer within 30-45 days, and than another flyer every 90-120
days.
LEARN how to start your note business TOMORROW... and watch your
bottom line go up... and up... and up! We will show you how. Click
HERE to get started right away.
Tip
#25
Flyers are inexpensive, designed to attract attention, arouse
curiosity and deliver your message in an "easy-to-read" format. Keep
in mind that people today have a very short attention span and are
being bombarded with advertising. Therefore, your flyer should be readable within seven
seconds. This is a " sure-fire" way to get your message across!
LEARN other ways to " blow away your competition" by clicking
HERE now.
Tip
#26
"Getting Published" Means Getting New Business...
and closing more note deals
One of most powerful image building, business-getting techniques is
to have an article with your name as the author published in a
newspaper, magazine or newsletter, or on a web site. Everyone knows
the benefits of getting published are enormous. First of all, when
an article appears with your name in the "byline", you establish
instant credibility. You're immediately perceived as a leading
expert in your field; a consummate professional; a person who is knowledgeable, reliable, established and respected.
Want to know a dirty little secret? You don't have to love writing,
and you don't have to be a writer. The reality is that you can
still enjoy all of the benefits that go with getting articles with
your name in the byline published... without ever having to write
one yourself.
Find out how by clicking HERE.
Tip
#27
Here is a simple but amazing
fact. Most note owners have little or no knowledge regarding the asset they own. Many note holders took
back financing not because they wanted to, but because they had to.
So you have a situation where someone owns something they really didn't
want, don't know what to do with it and don't understand
what they own.
Once you understand this phenomenon, you will be in a position to
close many more transactions, and you will be helping amateur note
holders. You will accomplish this by creating urgency.
Learn how to cash in on the 90% of note holders who say no at
first... by clicking HERE
now!
Tip
#28
This is (arguably) the
best time ever to be in the note business.
With interest rates as low as they are today, it so follows that
major funding sources like Charter Financial are able to make
considerably higher offers to note sellers than ever before. As a
direct result, note brokers are closing deals early and often! It
is evident that there is a lot of money to be made in the note business
for people smart enough to get involved now.
Get started today by clicking HERE
now!
Tip
#29
Courthouse Research techniques that will boost your note business
When you discover the county courthouse, you will find that it can
be one of your best sources for notes... because all of the details
of every real estate transaction in your county is available for
you to look over and review. You can "screen" each note and
determine which deals would be good and which deals you should stay
away from. This is a great benefit to you, because when the phone rings as a result of your marketing efforts, you'll be sure that
you can make money by doing a deal with that note holder!
Are you ready to learn more about courthouse research?
If yes, click HERE.
Also...
Would you like to learn how to "Super Charge" your note business by
converting more note holders into note sellers? If so,
click HERE.
Tip
#30
Discover the secrets of Creating New Notes and eliminating
competition
The Sunday paper (real estate section) can be an excellent source
of leads that will help you find home sellers trying to sell on
their own (without an agent). Many of these sellers do not
understand the benefits of owner financing. These folks are your
target prospects.
Send a post card, marketing letter or flyer to the home sellers
(call to obtain the address if needed), explaining how they can sell
their home much faster (attracting a greater "pool" of buyers) and
still receive cash at closing by offering owner
financing. You will then help them create a "Grade-A" note, and then turn around and
sell this newly-created note for cash. You have just earned a generous referral fee
(with no competition).
If you would like to learn more about this strategy, click HERE.
Tip
#31
Converting note holders into note sellers by connecting with referral
sources
Financial planners can be an excellent source of notes. These professionals
tend to be involved with " estate planning" for their clients, some of whom
will be collecting payments on property they have sold, a
judgment they have been awarded, a business they have sold, etc.. Herein
lies an opportunity, because many note holders
do not realize that they are holding an asset that can be sold for cash. By the same token, many financial planners
are not immediately aware that a secondary market exists for selling these notes.
That is where you come in.
Pick out a geographic area (perhaps within a 50 mile radius of where you live). Get your hands on a good
industrial directory, (one that lists " services" as opposed to
"manufacturing" firms)
and contact all of the financial planners listed there (locate the category within the directory for
" financial services/planners"). These firms tend to be small, with easily identifiable
principal owners (Pres., VP, etc). Send a targeted, professional letter to these individuals explaining how you can help their clients.
You WILL get calls, and close transactions as a direct result.
If you would like to learn more about dramatically increasing your
cash flow by "targeting" your note marketing efforts, click HERE.
Tip
#32
Investing in notes-
learn to be "bottom-line oriented"
Profits in brokering notes are huge. However, investing in them is
where the big money is.
That said, before you even think about "buying notes to keep" (if
you are just starting out in this business), it is imperative that
you initially broker notes to professional buyers (like
Charter
Financial) while earning
referral fees, learning the entire process, and gaining capital
with which to invest.
Eventually, when you are ready to invest, your objective should always be
to increase your rate of return.
To better
illustrate, if you were to invest $1,000/year for 25
years at 12% interest, you would have $133,000 at the end of 25
years... very nice, but we can do better. Say you wanted to double your bottom
line. One way to accomplish this would be to double the yearly investment to
$2,000. You would then have $266,000 at the end of 25 years.
You
might be asking, "Where will I get the extra $1,000 to
invest?"
But
wait-- there is a
much better way to increase your "bottom line" while
leaving the yearly investment at only $1,000!
(Remember,
you need to broker notes through Charter
at first in order to generate the money to invest)
Here is a concept that wealthy people understand... and this
will really blow you away! If you double your rate of return (in
this case, from 12% to 24%), your "bottom line" would not just
double-- in this case, it would more than quintuple... to $898,000!
"When you increase your rate of return, your "bottom line" goes up a whole lot!"
Now
you might be asking, "Is it really possible to generate rates of
return like this by investing in discounted notes?"
The
answer is yes, absolutely. And you will not have to wait for years to do
it. In future "tips", we will begin to show you just how to achieve rates
of return like this in the short-term. Stay tuned!
If you are interested in learning more about driving your rate of
return into "Super-Earnings", you will gain a great deal of
knowledge by listening to Joel Cassway's excellent
program.
Tip
#33
Courthouse Research techniques that will boost your note business
When researching "seasoned" notes at the courthouse (see Tip
#3), learn to recognize the "look" of a privately-held note in the
microfiche viewer as opposed to "conventional" mortgage notes that are held by banks. You will discover that the
heading and layout of the two types of documents differ from each other, and are
easily recognized at a glance. The key to compiling 50-100 quality leads
in one session is the ability to "speed read" from one document to
the next in the viewer. Stop only at "non-conventionals", do not
waste time on the others and you will come away with a ton of good leads.
Are you ready to learn more about courthouse research? If yes, click
HERE.
Tip
#34
Converting note holders into note sellers-- timing is everything
Many privately-held notes are sold during the weeks immediately
following Labor Day. The reasons: Note holders, or their financial
advisor(s) are finalizing budgets and plans for 2004, and salable
assets are often liquidated at this time due to any number of
circumstances. Note brokers and investors savvy enough to time the delivery of their marketing piece
(see Tip #31) to arrive shortly
after the holiday stand to gain.
If you would like some ideas for creating a marketing piece that
note sellers will KEEP (and call YOU when they are ready to sell),
click HERE.
Tip
#35
Discover
the secrets of Creating New Notes and eliminating
competition
The key to promoting owner financing, for purposes of creating a
quality note that you can broker for a generous referral fee (see
Tip # 30), is to educate home sellers on the benefits of
owner financing. Then show them how to structure a quality note and
contract they can sell for top dollar. This can be accomplished by
distributing or selling a booklet using mail order techniques.
Start
by running a small, inexpensive classified ad, such as:
"Sell your home in days. Easy do-it-yourself method. No agent
needed. Proven fast sale method. For details phone_________"
When people respond to the ad, send out a sales letter explaining
the benefits of your booklet.
If you would like some ideas for implementing this strategy,
click HERE.
Tip
# 36
Investing in Notes
Every Business/Financial Plan Has 3 Steps
The steps to financial independence are always the same, no matter what
you invest in: Step
1- Increase income. First, "you work for money"-- you need
to get your income in order before moving on to step 2. A very effective
way to accomplish this is by flipping notes. Flipping means you have sold the
deal before you buy it. Step
2- Invest at high rates of return (while keeping risk low). In
this step, "money works for you". Whatever you invest in
(notes in our case), when you increase your rate of return just slightly,
your "bottom line" goes up exponentially (i.e., just doubling
your rate of return can up your bottom line by as much as 7 times)!
Step 3- Plan to
retire. Sadly, most people put off planning for too long. The one thing you do
not want is to be old and broke in the coming years. That is why
you must increase your rate of return. Investing in notes can greatly
accelerate this process. Because of the importance of this subject, we will expand on this
in future tips.
If you are interested in learning more about implementing this 3-step
plan for yourself, starting today, you will gain a great deal of
knowledge from Joel Cassway's excellent
program.
Tip
# 37
Courthouse Research techniques that will boost your note business
You know that documents, such as trust deeds, mortgages and real estate contracts, etc. are usually recorded on
microfilm, or they may be in books. You research these documents for the information
you need on the noteholder.
Some people prefer to look up private names on the index file. Then
they individually look up each document in the separate microfilm reel or book. You can speed up the research process by skipping the
index file and going through the book or microfilm reel completely,
taking down the names of people who have deals that are profitable for you. If your county uses a
computer recording system, your research will go a lot faster. You'll also be able to use the index
file productively.
Learn how the newer courthouse recording systems make research For
private noteholders more profitable by clicking HERE.
Tip
# 38
Converting note holders into note sellers--
give them something they will keep
Many note transactions can be completed with sellers who initially are not ready to do business when they receive your first marketing piece. If you don't
follow up and keep the lines of communication open, you could lose business. The key is to provide
more information that convinces them to sell now! Or, alternatively, you must share data that clearly shows when the time is right to sell,
YOU are the person to call.
Getting potential note sellers to remember you is paramount. And, because few folks have photographic memories, it is imperative you give note holders something they will
keep. When it comes time for them to sell, they must have your name and phone number. If they do not, someone else (your competitor!) will get the business.
Plan ahead and learn some simple steps for doubling the mileage of your marketing and keeping your name in the minds of prospective clients by clicking
HERE.
Tip
# 39 Converting
note holders into note sellers by connecting with referral
sources
When cultivating referral sources (see Tip #
31), you might consider offering a nominal fee as
an incentive (could be anything from cash to gift certificates) if
you close a deal as a result of that referral. You might say, "If you give me a referral, what is a fair fee for
you?" Sometimes, the reply will be, "Nothing
needed", because many professionals are chiefly interested in
helping their clients.
Learn how to get note sellers and financial professionals to
remember you by clicking HERE.
Tip
# 40
Lessons for marketing your note business: generating leads
Besides mailing, you can distribute your flyers to real estate
offices or title companies in order to connect with brokers or other
referral sources. For example, you can provide the camera-ready copy to real estate brokers or other professionals you work with so
that they can also customize them with their office information and distribute them to their clients. Just make sure they refer all of
the business to you.
"Get a leg up" on other ways to boost your marketing efforts by getting in
front of noteholders (and keeping in front of them) by clicking HERE.
Tip
# 41
Marketing your note business-
give note sellers something they will keep
Here is a very innovative idea. Use advertising in the form of a
cartoon. Cartoons are almost always read, and if it stays out of
the prospective note seller's waste paper basket (a distinct possibility), your message is delivered. It only takes 7 seconds to
read your flyer, and we live in a society that has a 7-second attention span. Your number one goal is to get your message
delivered- and, by using this technique, you have just accomplished
that goal.
Goal number one-A is for the note holder to keep what you sent.
Experience shows that note sellers tend to keep these cartoons more
often than a letter. A "P.S." on the bottom instructing the
recipient not to throw away your flyer also works well. I have always wondered why. I never have come up with a good answer. All I
know is putting a "P.S." on any communication will get the desired
results.
If you would like some more ideas for creating a marketing piece
that note sellers will KEEP (and call YOU when they are ready to
sell), click HERE.
Tip
# 42
Create urgency to sell in the noteholder
Once you learn how to create urgency, your profitability will take
a dramatic turn for the better.
One of the most successful marketing resources which will help you
SUPERCHARGE your note business is something called a Note Owner's
Manual.
What I am talking about is an owner's manual for people who own
notes. It is similar to the owner's manual you get with a car,
appliance, etc. What struck me about this idea is that people do not
throw away an owner's manual, as it is an authoritative written
source. The written word is a very powerful tool.
Years ago there was a segment on the TV show CANDID CAMERA. They posted a sign on the Delaware state line- DELAWARE IS CLOSED TODAY-
DO NOT ENTER. Motorists read this sign and pulled off the road. This is an example of the
power of the written word.
My Note Owner's Manual, like any other owner's manual, is a
primer on what note owners need to know about the asset they own. The Note
Owner's Manual is easy to read and to understand. Scattered throughout the manual are highlighted areas called
"helpful hints". These helpful hints work like magic in doing the one thing that is
essential if you want to make money in this business- and that is
create urgency.
If you would like more ideas on how to create urgency to sell in
the noteholder, click click HERE.
Tip
# 43
Learn the four steps to success in paper
If you want to be successful in paper, there are four things you
have to accomplish:
1. Generate leads. You have to find people who have loans to sell.
That's fairly simple to accomplish; you can have your phone ringing
if you do what's necessary.
2. Qualify the leads that come in. What you need to do is to be
able to tell in the first three minutes if what that seller has is
something you can make money on. It takes awhile to develop that
talent.
3. Negotiate the transaction. If the person does have something
worthwhile, you have to be able to negotiate it successfully. One
of the keys is to find out why they're selling the note to begin
with; if you can help them achieve their goals, to solve their
problem, you can also profit.
4. Fund the transaction. You need to have outside commercial or
professional buyers; people whose business it is to buy loans. This
is especially important if you really don't know what you're doing.
It's ultra-important if you're just starting out. This provides two
things: You can flip your deals to someone who knows what they're
doing and watch what they do; now you've earned money and learned
at the same time. Once you know what you're doing, have flipped a
bunch of notes to professional buyers, then you can buy a note for
yourself once in a while. After you've done that, the next step is
to bring in private investors as partners or just to sell outright
to.
If you're just starting out, see how easy it is to make outstanding
commissions from flipping notes by clicking HERE.
Tip # 44
Become highly
successful in the note business by thinking long-term
What is the difference between rich people and poor people? The
obvious answer is money. It is true that rich people have money-
otherwise, they would not be rich. There is a commonality that
most wealthy, successful people share. Wealthy people tend to
think in long terms and unsuccessful people tend to think in
short terms. Long-term thinking is a mindset. Follow the lead of
rich people; develop a long-term mind set. KEEP marketing over a
long period of time.
This is not a get rich quick scheme. It is a get rich slow
process.
We have found that 75% of the transactions we close are with
note
sellers who initially turn down our first proposal. Some note
sellers will reconsider quickly; others take months, or in some
cases, years before they will do business with you. We find that
many people who leave the business prematurely have left behind
thousands of dollars in profits that are just waiting to be
made.
You simply need to stay in touch with note holders, and when the
time is right, you will be able to structure a win-win situation
and collect your cash reward.
Learn how to start cashing in with 90% more note sellers by
clicking
HERE.
Tip # 45
Developing the Note
Brochure- the indispensable marketing tool
If written properly, note sellers will keep your brochure if it
is
written properly and says the right things. Almost everybody
has,
at some point in their adult life, read a brochure to get
additional information about a product or service that
interested
them. Brochures let you selectively develop your message
in
greater detail by providing the reader with useful information
about your services and why they should call you when
they are
ready to act.
Your brochure should be designed to provide prospects with
useful
information about selling their notes. The content should
address questions people most frequently ask regarding the sale
of their notes. It also provides the answers to these questions
as a way of simplifying and explaining the process of
selling a note to you. In essence, the purpose of the piece is
to provide the reader with useful and important information and
sell the fact that you can help them when they are ready to sell
their note.
There is another more important ingredient that is required when
creating your brochure. Your brochure should be designed to
educate the note holder. Most note holders have very little
knowledge about the asset that they own. In many cases their
note is their most important asset. An educated note holder
is much more likely to sell their note. Your brochure may be
the first time they are made aware of the pitfalls involved in
note ownership.
If you are interested in learning some very powerful ideas for
developing highly effective note marketing materials that
compel
noteholders to contact YOU when they are ready to sell,
click HERE.
Tip #46
If you fail to ask why the note seller is selling, you could
be
making a huge mistake
The reason is that, oftentimes, note sellers do not know that
they
can sell just a portion of the note... instead of
selling the whole
note. This option may be very desirable to a seller who has a
very
specific need (i.e., immediate money to pay off bills,
make a new
purchase, pay off a loan, etc.) In a case like this, the seller
needs only to sell some-- not all-- of the future monthly
payments
on the note.
When a note seller calls you as a result of your marketing
efforts
(see the rest of this "Tips" page for proven marketing
ideas), try to find out
why he/she needs to sell. If the seller needs a specific amount
of
money that is considerably less than the present balance of the
note, he/she may be a ripe candidate for a partial purchase.
An institutional note buyer (like
Charter Financial) can then tell you (on the quote
sheet) how many payments he/she would need to sell in order to
receive that amount. The note seller will be much more likely
to sell because he/she will not need to sell the entire
note, keeping the "back end" payments after selling the first
few.
And, you will make a great commission now, and also in the
future.. each time the note seller decides to sell off
additional payments from the same note (which happens very
often)!
If you're just starting out, see how easy it is to
make outstanding
commissions from brokering notes by clicking
HERE.
Also...
Would you like to learn how to "Super Charge" your note
business by converting more note holders into note
sellers? If so, click
HERE.
Tip # 47
Create urgency with a
Note Owner's Manual containing "helpful hints"
One of many "helpful hints" that you might include in
your Note
Owner's Manual (see Tip #42) might
deal with insurance. You could discuss in detail the importance
for the note owner to be covered by insurance. This hits a lot
of hot buttons. It is amazing how many calls you get from folks
who were "blasé" and uninterested about selling their note.
Now there is an urgency-- at least to get more information.
"Why do I need insurance?", they want to know. "Didn't my
attorney take care of this, etc.?" I have made the following
statement to many note holders (and I mean it): "Do not go to
bed tonight until you know you are adequately covered by
insurance." I have even helped place insurance binders for note
owners. Important: You never would have had the conversation
about this unless they read about it in your Note Owner's
Manual.
It is almost impossible to create urgency in an owner who is
naive
and uninformed- who thinks the only thing he/she has to worry
about is depositing the payment. It is easier to deal with an
informed seller-- one who has some understanding about the
need for insurance, record-keeping, legal issues, inspection of
the
collateral, etc. (of course, these topics should all be covered
in
your Note Owner's Manual).
Learn how such a marketing approach can "Super Charge"
your note business by clicking
HERE.
Tip #48
If you keep your
message in front of note holders, you will make money
Keep marketing over and over for long periods of time. Note
holders
must get used to seeing your marketing piece over
and over again. Then, and only then, when the time to sell
arises, they will have your material and get in touch with you.
Now here's a secret that most savvy marketers know and use all
the time: take your marketing piece, print it on different
color paper and mail it to the same person more than once
over a period of time. What happens is this. Every time you mail
that same item and print it on a different color, the
person who receives it thinks it is different from the last item
even though the message is the same. Using this trick, you can
accomplish three things:
1) You can double the mileage you get from each piece;
2) You drive your message home and reinforce it by
frequent
repetition.
3) You develop a steady stream of long-term business!
Tip #49
Ask for copies of the
documents before you quote
When note sellers contact you, there are two distinct
advantages in asking them to FAX you copies of the
documents before you quote (for that matter, before you even
request a quote from the
investor).
One advantage is that you are reasonably sure that you have a
more committed seller. If they took the time to fax
you the requested documents, you know that they are at least
somewhat serious about selling their note.
The second advantage is that you know you are dealing with
accurate information. You can ensure that the monthly
payment amount is correct, and that all of the other information
(balloon payment if any, present balance, number of payments
remaining, payor credit information, etc. etc.) is correct as
well.
The above steps prevent inaccuracies that necessitate a
re-quote,
so that you are freed up to work on other pending deals.
This will save you valuable time and help you get your offers
accepted faster.
Learn more about how to start cashing in with 90% more
note sellers by clicking HERE.
Tip #50
Here is a secret
that most savvy marketers know and use all the
time: take any one of your postal cards (or flyers, etc.), print
it
on different color paper and mail it to the same person
more than once over a period of time. What happens is this.
Every time you mail that same item and print it on a different
color, the person who receives it thinks it is different
from the last item even though the message is the same.
Using this trick, you can
accomplish two things:
1) You can double the mileage you get from each
piece and
2) You drive your message home and reinforce it by
frequent
repetition.
Tip #51
All new brokers have to
start somewhere. If you are a "newbie" in the note industry,
just take things one step at a time. If you feel like you
don't know what you're doing at first, do not worry. When you
begin to get calls from note holders, just be sure to ask them
all of the questions on the quote sheet in your broker
package (the
Charter Financial program greatly simplifies these
steps). The feedback you receive from Charter on each quote will
teach you the differences between good leads and bad ones. Of
course, you will make money on the good ones... and, most
importantly, you are learning from the professionals at the same
time!
Tip #52
After you begin taking a
few calls from note holders (see Tip #51),
you will learn to easily recognize the differences
between a good call and a bad call. It's just like learning
anything else... the
more you do it, the better you will get at it. Have fun
during the
learning process. You are not risking anything, and are only
spending a few minutes of your time. After a while (especially
if
you follow the
Charter Financial guidelines), you will be able to
tell in the first 30 seconds if that seller has
something you can
make money on, so you can pursue the good notes and avoid
wasting your time on the bad stuff. As you quickly develop this
talent, you will then be well on your way to
making a whole lot of money!
Tip #53
As you begin to take
calls from note holders, ask them all of the questions on the
"Quote Sheet" (see the
10-step process of how a typical deal works) in a
conversational manner. Just relax, go down the list one
line at a time, ask all of the questions and write down all
of the answers that the seller gives you. Remember, it may not
all make sense to you at first-- especially if you have never
done this before. Do not worry. The more you do it, the
sooner this whole process will become "second nature"
to you.
Tip #54
Sometimes, the seller
will not immediately know the answers to some of the
questions (see Tip #53) on the
Quote Sheet (for example, "how many payments are
remaining on the note?"), or some of their answers may
not be totally accurate. Ask the seller to FAX you a COPY
of the documents. A serious seller WILL follow through on
this, and you will then have all of the correct information that
you need in order to get a fast quote.
Tip #55
When note sellers FAX you
copies of their documents (see Tip #54),
start building a file folder for every deal that
you broker. Then, when the seller accepts your offer, the funder
takes over from there and handles all of the other documentation
needed to close the deal. You will receive copies
of these documents as well. SAVE THEM and throw them into
your folder along with the other papers. You will learn a
great deal about the whole process this way. Take
advantage of it!
Tip #56
If you currently work
at a "9 to 5" job (and many new note brokers do just that at
first), and do not want to give up that source of income
(at least not yet), just work your note business part-time
(5 to 10 hours per week) and concentrate exclusively on
marketing. Inexpensive ads and letters can work very
effectively for you, "24/7". Then,
all you have to do is refer your qualified leads to
a full-service note buyer (like
Charter Financial). They will take care of everything
else, and pay you a generous referral fee at closing. You will
have no paperwork, no hassle!
Tip #57
After you receive a quote
from the funder, you will need to figure in the $$ amount of
your referral fee before you quote the seller. The
funder really does not care how much $$ you make;
however, you should always remain reasonable, do not try
to get rich on every deal and you will make your fair share
of transactions. Remember, your fee will always be in the
$ thousands, and will be well worth your time
(see this example for a clear understanding)!
Tip #58
Although courthouse
research is a very effective way of developing leads, you
need not do that if the idea does not appeal to you.
Why not just mail letters to referral sources instead??
Postage is still the world's greatest bargain. Conservatively
speaking, if you have 12 financial planners,
attorneys etc. who each refer you only one note a year,
you are then brokering one note per month! You are now
making a good living. Keep going and build from there.
(Some excellent ideas
for accomplishing this are outlined in
Joel
Cassway's wonderful program.)
Tip #59
Profits in real estate
notes are huge. But, there is another gigantic market out there
that is just waiting to be tapped... business notes that
are generated from the sale of small businesses. Did you know
that over 90% of these businesses are sold with 1st
position seller financing?? It's true. The reason is that
traditional financing is simply not available. That is
where you, the note broker, come in. This is a huge need
waiting to be filled. Why not take advantage of the huge
opportunities in this $30 billion market? You won't be
sorry if you decide to get involved now!
One of the ways
new brokers can quickly learn how to make money by finding these
notes and sidestepping the competition... while earning generous
referral fees... is by getting involved with the award-winning
Charter Financial program.
Tip
#60
Business notes are one
of the hottest cash flows in the industry right now.
They are just like real estate notes, except that they
originate from the sale of a business (instead of
property). This huge $30 billion market is largely
untapped, because only a select few note brokers are
going after it. If you jump on this opportunity, it will pay off
big time. There are literally billions of dollars
of Business Notes in circulation and you will profit if you know
just how to cash in on them now!
(One of the fastest and easiest ways to get started is
by becoming involved with our excellent
Business Opportunity.)
Tip #61
It’s no secret that the key to profits
and success in business is
marketing, marketing and more marketing. And
the key to successful
marketing is getting your name and message in front of your
prospects and keeping it there on consistent basis. Newsletters,
containing information that your prospects find useful and
informative, are one of the most powerful and effective marketing
tools you can use to keep your name and message in front of your
prospects on a regular basis. Developing a successful and
affordable newsletter marketing program is lot easier than you
think. Find out how.
Tip #62
In spite of the fact that newsletters
have a proven track record as
powerful image builders and excellent lead generators, many note
brokers/cash flow professionals are reluctant to use them. That's
because they wrongly believe that developing a good newsletter
program is complicated, expensive and time consuming. However,
nothing could be further from the truth.
In fact, you can get and
maintain an extremely effective newsletter program that will carry
you throughout an entire year for a whole lot less than you think.
Find out how.
Tip
#63
There’s a simple reason why
newsletters are so popular: people like them. Newsletters are
easy and quick to read. They are the ideal format for delivering useful
and timely information. You can carefully tailor information to meet the
needs of your audience. Over time, readers look forward to receiving and
reading them for new and helpful information. Many readers will save
back issues for future reference, which, from a marketing standpoint
means that newsletters have greater impact and longevity than other
marketing tools.
Click
HERE to find out
how you can implement your own newsletter marketing program "on
the cheap"!
Tip #64
If you’re really serious about building a
profitable cash flow business, then you need to consider implementing
your own newsletter marketing program. Newsletters will help you develop
a positive professional image for your company, keep your name in front
of your most important prospects, generate leads and new business.
A
proven way for you to include this powerful tool in your marketing
arsenal is to use an affordable, professionally prepared newsletter
marketing program that you can personalize for your business. In the
long run, you will save time and lots of money using a proven newsletter
marketing program as opposed to trying to do it from scratch. It never
pays to “reinvent the wheel.”
If you are interested in learning
more, we strongly recommend
this
program.
Tip
#65
Post cards containing short, readable, powerful and
unforgettable
messages are one of the very best ways to get your name in front of
note holders. People love to get them. People love to read them.
And the best part is that post cards are cheap to produce and very
affordable to mail, which makes this kind of note marketing program
fast, easy and affordable. You will generate long-term business
with this approach, and make more money.
Find out
how you
can easily implement a program like this, starting
right now.
Tip #66
If you want to sidestep your competition, you should consider brokering
structured settlements. This is a virtually untapped area of the cash
flow business that is just beginning to grab attention.
And that spells
opportunity at the front end of the curve. A structured settlement can be bought and
sold just like a mortgage and note. Structured settlements are created
as a result of a lawsuit. The cash settlement is paid out over a period
of time. You make big fees in structured settlements just like you do
with real estate notes. Now, you can
learn how to seize this rare
opportunity to "become an insider" in this 4
billion marketplace.
Tip #68
Know this-- you want your marketing piece to be
right in front of note holders when it is for them to sell. That is why your
marketing program must be designed to go on and on and on.
You might be interested to know that 90% of our
closed transactions come from note holders who either turned down our first
offer or did not respond at first. If done right, a good, solid "long-term"
marketing plan will develop a steady stream of business for you every month.
At any given time, you will be closing deals with note holders who have
received several of your marketing pieces over a period of time.
You need to get in front of people (and keep in
front of them) while properly building a campaign!
If you are interested in learning more about implementing such a campaign,
there is no program that we know of that will give you a better "blueprint
for success" than
this
one.
Tip #69
A sure way to grow your note business at a
very accelerated pace is by "broadcasting" your name out there in the
marketplace as a recognized authority on your subject. If you could find
a way to
accomplish this in a hurry and create new business almost overnight--
while sidestepping your competition altogether, would you be interested?
If yes, read on.
There is simply no better way to accomplish the
above than by harnessing the power and "reach" of the print media at large -- in
one fell swoop-- by having your name appear on a "by line".
When your name appears
as the author of an informative article showing motivated home sellers how to
sell more quickly and make more money on the sale by taking back a note for all
or part of the purchase price of their home and selling the note at closing,
you are creating new business as you attract more sets of eyeballs.
You, of course, will almost certainly be the
first person that interested home sellers call for help, and you
will make money by brokering the note that you help them create. It is "win-win"
all the way.
There are many, many well-established publications
and circulars that boast ready-made audiences made up of lots of home sellers and FSBOs.
Their editors are always looking for new material that will be
of interest to their readers. If you take the initiative by sending them a well-written "press release",
your chances of getting published are excellent. You have now increased your
marketing "reach" a thousand fold. And that means a big increase in business for
you, the note broker. Read more
Tip #70
Getting an article published with your name as the author in a
newspaper, magazine, newsletter or web site is particularly
beneficial for discount cash flow specialists. Because the
public
is always hungry for financial information, there are unlimited
opportunities to submit articles that inform and educate the
public
and other professionals about the field.
In short, you become an expert source of information, education
and
opinions about issues in your field. Make no mistake about it!
As
soon as your first article appears, you will be well on your way to
becoming a well known established and accepted authority in your
field. And, once your name starts to appear in print more
frequently, you can be reasonably assured that more business
will
surely come your way.
Helpful Hint:
If you hate to write, you can still enjoy all of the benefits
that
go with getting articles with your name in the byline published
without ever having to write one yourself.
Find
out how
Tip #71
A great way to eliminate your competition is by
specializing in simultaneous closings. This is a process whereby a home
seller takes back financing for all or part of the property sale-- but then
turns around and sells all or part of the newly-created note for cash at the
same closing.
Motivated home sellers are your key target
market. Your mission is to show them how they can sell their home much faster by
offering "owner financing", which will greatly increase their pool of
prospective buyers-- but still receive cash at closing as they would with a
"conventional" sale.
Many motivated home sellers will find your qualified
assistance invaluable, and will look to you for further guidance after you've
introduced them to the concept-- which might also be called "temporary seller
financing". As a result, you will almost certainly have the opportunity to
buy/broker the newly-created note, avoiding competition.
Helpful Hint:
The more you promote and market the benefits of owner financing,
the more likely you'll have a steady stream of notes to buy or
broker to a funding source. Learn more
Tip #72
Many new note brokers are paying $1,000s to attend seminars or "boot
camps" that, in a nutshell, are identifying the cash flows that make up the
note marketplace-- and then connecting you with a funding source.
You can save a great deal of money by avoiding programs sold by
individuals who are in the business of "selling you information".
Instead, why not work with a direct investor who sells a program and actually
purchases the notes too?! These institutional funders are highly motivated to
see you succeed because that is how they make their money. You will
essentially need just two major components within a beginning note broker
program in order to become successful in this business:
(1) A
detailed Action Plan that will describe for you in detail where the
opportunities are, how to market, etc.
(2) You will need to connect with an institutional funder
who specializes in this area. You will then be able to work
directly with the funder who will provide you assistance every step of the way.
That's all you will need in a program. Period.
Use the money you saved by avoiding the expensive seminar to market, market,
market your business. Once you have formed a strategic alliance with a direct
investor, you should spend 90% of your time marketing. You will learn the
rest of the process (i.e., submitting transactions, etc.) by working with the
funder.
Helpful Hint
We have developed a strategic alliance with a direct investor who
will "hold your hand" personally.
All of our associates are given the direct phone number of our
Director of Broker Services. We will assist you in every
transaction, from giving quotes to closing the deal.
Learn more
Tip #73
To become successful in the
discounted note business, you must have the ability to reach
note holders by all different means. It is also mandatory that
you establish relationships with financial professionals-
i.e. attorneys, accountants, financial planners, etc. Almost
every cash flow transaction goes through one of these people.
To be successful, you must be able
to get the attention of these professionals. One strategy that
has been very successful is the note appraisal. Note
appraising can (1) give you immediate credibility, (2)
increase short-term profits and (3) add to your long-term
profits. A very powerful trifecta.
Before going further with the
appraisal strategy, here are two very important landmines for
new note brokers to avoid. Never appraise a note that is
institutional grade-- i.e., you need to be able to get the
note quoted by a reputable funding source. Never appraise a
note for less than the amount quoted by the funding source.
Helpful Hint
If you would like to learn how to
become a certified note appraiser,
Joel Cassway's excellent program will show you how.
Tip #74
Some note holders will accept your
initial offer shortly after you
quote them. But there are other note holders who, at first, just
want to know the cash value of their note, and are willing to
pay you a fee for a "note appraisal". This is a way for
you to get
paid regardless of whether you end up brokering that note, while
boosting your credibility at the same time (Interestingly, they
often sell their note shortly thereafter, and you will likely be
the first person they call).
As long as you are working with a reputable funding source
(like
Charter Financial, for example), you can appraise
notes as well as broker them. But, you need to know how to
properly
"wear the hat" of a note appraiser. If this idea appeals to you,
you might consider using
this program in combination with the
Charter program.
Courthouse research techniques
that will boost your note business
Local county courthouses are where all mortgages/trust deeds are
recorded. This means you can access-- for FREE-- all seller
take-back notes. Start with loans that were recorded two
years ago
and work backwards i.e., 2003, 2002 etc. Most new note brokers
start
with newly recorded loans. Older notes are "seasoned"
(i.e. they
have a payment history) and therefore of better quality.
Learn
more
Also...
Would you like to learn how to "Super Charge" your
note business by
converting more note holders into note sellers? If so,
click HERE.
Tip #76
The key to
getting rich in this business is by reinvesting some of
your commissions into marketing your business. Take your
most well-written ads (the ones that have yielded the most
positive results) and run that ad over and over in
as many additional newspapers or publications as possible. First
double your efforts, then triple, quadruple, etc. until you have
more business than you know what to do with. See
Tip #53 for what to do with the
responses that these ads will generate.
Tip #77
When you begin running your
successful ads over and over again (see
Tip #76), keep in mind that you are
not limited to any one geographic region. In other words, you
can begin placing ads anywhere within the United States.
With the use of strategically-placed advertising, You
can literally close deals from Alaska to Hawaii without ever
leaving your chair. Many note brokers who start with a
small advertising budget grow their note business rapidly by
duplicating their positive results. Again, see
Tip #53 for what to do with the calls
that come in as a result.
Tip # 79
A creatively-written
newsletter aimed at the professional market will pay you big
dividends. If you can show financial planners, Real Estate brokers,
CPAs, attorneys, etc. how they can obtain fast cash for their
clients holding mortgages, notes or other cash flows, you will
generate leads and make money. Just "target" the professional crowd
through the phone book, then correspond by mail-- and you will have
taken care of all of your marketing needs for only the cost of
postage (the world's greatest bargain). Then, you can concentrate on
closing deals when your phone starts ringing.
We highly recommend this program if you want to start your own
newsletter
Tip #80
Here's how
to make a financial killing in your note business in the next 6
months....
We have discovered, through years of testing, two ways of marketing
that drives noteholders to sell. The first type is for short term
results. In other words, your marketing produces fast deals that you
can make profits from instantly. The second type of marketing plants
"seeds" for future business that you can cash in on in a few months.
When you combine these two powerful methods into one marketing plan,
you'll "create urgency to sell", and start talking to noteholders on
a new level you've never been able to do before. All in all, you
will be dealing and profiting with 90% more note sellers. Just
follow this
super-effective program and you will start profiting ASAP!
Tip #81
Put your
note business on "Auto-pilot", eliminate the
competition... and never worry about placing another ad!
Here's how you can easily develop leads that will "bear fruit"
both
in the short term and long term. Find yourself a good industrial
directory that lists "financial services" (such as financial
planning, CPA services, estate planning, etc-- you can find
these
directories at your local library so you do not have to buy
them).
These firms are loaded with clients that hold notes-- and, quite
conveniently, these firms tend to be small. For this reason, you
can easily find the principal "decision maker", usually
titled "VP", "GM", etc. listed in the company profile.
From there, it is a simple matter to "target" that person with a
professionally-written letter or marketing piece (you can
immediately use the highly effective marketing letters included
within the
"Building Wealth Together" package for this
purpose).
If you have a computer, you can send out, let's just say, 50
letters per week to these potential referral sources
for only .37 each (the cost of a postage stamp). That's only
$18.50
per week. After a month you will have 215 potential referral
sources... After 2 months, 430... After 3 months, 645! (etc,
etc.)
By attending to this small "marketing task" once a week, you can
then concentrate on doing deals by cultivating these "referral
sources" with clients interested in receiving cash for their
note(s). You WILL get calls.
Be ready. Good referral sources are worth their weight in GOLD,
in
large part because these people can send you FUTURE referrals as
well. Keep building your referral base, and before too long, you
will have more business than you know what to do with!
Tip #82
When you place
ads to locate note holders (while following Step #1 of the
10-step process of a typical deal), place them in local
real estate brokers/investors' newsletter/circulars (they are
plentiful and easy to find). Because this is a highly-targeted
audience (these people generate notes from their transactions or
their clients' and can refer them to you), you will have little
or no competition if you pick the right spot(s) to run them...
and then you stand to profit.
Tip #83
When a note holder calls
you (Step #2 of the
10-step process of a typical deal:), ask why he/she is selling their
note. They may have a specific need for only $X amount at the time (i.e. to
fund a vacation, pay tuition, make a major purchase, etc.)-- in which case
it may make sense to offer a quote for part of the note--instead of all of
it-- to get the seller the cash they need. This is called a "partial
purchase".
The seller
will receive a lump sum of cash today and still keep the
"back end" payments on their note-- while you will close the
deal and earn the referral fee. Just write a note on the
quote sheet that the seller is looking to receive $____ and
you'll get a quote right away-- the process is easy.
Tip #84
When taking calls from note holders (see Step #2 of the
10-step process of a typical deal), be prepared by
having cash flow specific worksheets (like the
user-friendly quote sheets included with our
Business Opportunity) within easy reach. When
you gather the information, be sure to make it as
"matter-of-fact" as
possible. You don't need to ask the questions in any
particular order, so feel free to skip around. If you can
get the seller talking about their transaction, you will
find they naturally answer many of the worksheet items on
their own.
Tip #85
If, in the beginning, the note seller asks you a question
that you
don't know the answer to during Step #2 of the
10-step process, DO NOT WORRY. It is OK-- you will
get questions like that once in awhile. Here is your magic
answer: "That is a great question and it varies depending on
the income stream. Let me get with the Funder and I will
call you back." Then, call your personal mentor at
Charter Financial and you will get the answer right
away. It's that easy. Now you don't ever have to worry about
a question that you don't know the answer to - just be sure
to find out and call your seller back.
CLARIFICATION ON
CLASSES
Many of you valued subscribers have noticed the announcements regarding our
"live" note broker classes that we hold periodically in various cities
around the country. You may be asking "What is the difference between the
"LIVE" class and the online Training Manual??, and "Do I need both, one or
the other, etc.. i.e., exactly WHAT do I need to start??"
Well, we're here to clarify that.
EXACTLY WHAT DO I NEED TO START??
First of all, you do NOT need to attend a "Live" class in order to start
brokering notes tomorrow. If you are sure that you want to start NOW, all
you need to do is acquire the Training Manual which contains everything you
need to begin from the comfort of your home (including personal mentoring).
Nothing is left out. Click
HERE to
order the Training Manual.
WHY, THEN, WOULD I WHAT TO ATTEND A "LIVE" CLASS?
If, On the other hand, you are already an "advanced" note broker doing your
share of deals, you should consider enhancing your existing marketing plan
by developing long-term referral sources that will send you new business
over and over for years to come. If you are interested in learning how to do
this really effectively, you would then benefit from the "live" marketing
class "How To Find All The Notes You Could Ever Hope to Buy"
described in the previous email that will be held in San Francisco and
Orlando.
(If you don't live near these cities and cannot attend the "live"
marketing class, NO PROBLEM. We have a recently recorded class available
(which includes FREE consulting) on CD or Cassette available (which is also
offered as an extremely valuable "add-on" to enhance the Training Manual for
those of you starting at home). Click
HERE to get
it.
WHAT ABOUT THE OTHER "LIVE" CLASS?? AREN'T THERE TWO DIFFERENT
CLASSES?? AND WHAT IS THE DIFFERENCE BETWEEN THE TWO??
One last thing-- some of you may not yet ready to get involved with this
business for whatever reason-- perhaps you need more clarification or want
to learn more about the business before you make a decision. You would then
benefit from the "live" INTRODUCTORY CLASS that provides an "overview" of
the business, entitled "How You Can Make Big Profits In Discounted
Mortgages and Other Cash Flows.." which we will be holding in Sacramento
(mentioned in the previous email). After taking this class, you will then
surely know whether or not this business is for you.
(If you want to attend this "live" class but don't live near Sacramento,
again this is NO PROBLEM. We have the solution for you. We have a RECORDING
of a recent class which includes one hour of free consulting. You can order
this one HERE.
P.S. Again, if you have already decided that this business IS INDEED for
you, then instead please again refer to the Training Manual referenced
above.
P.S.S. For easy
reference, all scheduled "LIVE" classes are detailed on our "Events"
page.
Hope this email clarifies all. We want you to "Make money and have fun"!
The note business is a
very flexible business and is easily run out
of your home. If you set up a specific part of your home to be used
exclusively as your office, you could be setting yourself up for
some enormous tax benefits because you may be able to claim the valuable
home business deduction-- even if you run your business part-time. A lot
of wealth is eroded by taxes and one of the best, if not the best,
defense against this is having your own business. I have been told that
the average person can save about $5,000 per year just by having their
own business.
And to ensure that you
set up your new business properly, The
Training Manual contains a very easy-to-follow "Start-up
Checklist" that will get you up and running-- and making money in a
hurry. USE it. It's easy!
It is best to set
up a DEDICATED phone line in your home office for business calls.
Uncle Sam will even PAY YOU to do this (read on)! You will then be
able to answer the phone and know that it is a business call and not
a friend or relative calling to chat. You can
also inform your family members to not answer the "business" line.
Also (and this is VERY important), you may get a substantial tax
break for doing this! Did you know that you may be able to "write
off" the ENTIRE cost of the additional phone line??
That's right-- It
PAYS to be in business for yourself... especially
if you are in THIS business! To put it another way, you can deduct
the entire cost of the ONLY essential tool that you will
need to
operate this business (you do NOT need employees or inventory, so
you can run "lean and mean"). Sound good? Then go for it! Take a few
easy steps now to get set up, and then you can concentrate on making
money.
REMEMBER- to ensure
that you set up your new business properly, The
Training
Manual contains a very easy-to-follow "Start-up
Checklist" that will get you up and running-- and making money in a
hurry. USE it. It's easy!
Tip #89
Networking and referrals are one of the most reliable sources of
cash flow leads (Lots of leads= more deals= big profits for you).
These leads can easily become self-generating through a strong
referral base. Here are just a few of the networking sources
available:
Attorneys
Accountants
Business Brokers
Business Owners
Real Estate Agents
Insurance Agents
Estate Planners
Real Estate Professionals (title companies, mortgage brokers,
developers, investors, servicing agents, exchangers, etc)
Insurance Agents
Financial Planners
Retirement Facilities
Chamber of Commerce
If you would like to learn how to develop these types of referral
sources really effectively, we highly recommend
Joel Cassway's
excellent program.
Tip #90
Here is a proven
marketing method that you, as a successful note
broker, can use... starting RIGHT NOW...to make thousands and
thousands of extra dollars... establish a REFERRAL BASE that will
continuously give you endless leads! When soliciting referral
sources, be sure to proactively answer the "What's in it for me?"
question that naturally arises; for example, a real estate agent or
business broker can close more deals which equate to more
commissions. An accountant can help a customer solve a financial
problem. A litigation attorney can help their client receive cash
for living expenses until a settlement can be reached. Believe me,
these are real HOT BUTTONS! You WILL make plenty of money if this is
done right.
Showing you how to
market to referral sources super-effectively is
a chief aim of the
Training
Manual. You can get it
HERE.
You should have some sort of
"script" when you answer calls from
note sellers. This can consist of the usual phrases you will
use
that will make the seller feel comfortable and gather
information
as well. If you are a new broker, you will benefit
enormously from
the extremely easy-to-follow guidelines contained within the
Training Manual.
Soon,
making money this way will become "second nature" to you...
as easy as falling off a log!
Tip #92
If you listened in on our Holiday
teleconference (and, by the way,
thank you--thank you-- THANK YOU for all of the positive
feedback
that you valued subscribers have given us re this event-- the
general consensus is that we were able to help a great many of
you IMMEASURABLY in your note marketing efforts, enabling you to
"bust out of the gate" FAST in 2006 with your business), you
will remember that we kept hitting on one VERY IMPORTANT theme:
"KEEP". That is, get the note seller (or referral source) to
KEEP the marketing piece that you send them. If you learn to do
this consistently, you will soon have more business than you can
handle!
REMEMBER, many excellent marketing
materials that serve this
purpose are contained within the
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