CASH FLOW BUSINESS TIP OF THE WEEK

LESSONS FOR MARKETING YOUR NOTE BUSINESS #1

This series is designed to give you tips on how to successfully
market your note business.

Fact #1-There is a lot of money being made in the note (cash flow)
business today.

Fact #2 -Most of the money is being made by a certain breed of note
brokers.

Fact #3 - Many new note brokers fail.
These three indisputable facts beg the question- What are the
successful doing that the majority are not? The answer is simple -
they are marketing effectively. If you market your business
effectively, you will succeed, if not, you will fail. Harsh but
true.

Lesson #1-You must establish a long-term marketing plan. The key is
"long-term". If your mindset is short-term (get rich quick) you
will have a short-term frustrating career. Every successful note
broker is in for the long term. For you to be successful in the
long run, your marketing program should be designed with three
goals in mind: Keep, create and repeat:

Keep-use marketing pieces that note sellers do not discard.

Create Urgency-your marketing plan must be designed to create
urgency- motivated note holders are the only ones who sell.

Repeat referrals-it is imperative that your marketing be designed
so you do multiple transactions with note selling sources.

These concepts are covered thoroughly in "How To Turn 90% Of The
People Who Won't Sell Their Notes Into Big Time Cash Profits".
Everyone should have the program:
http://www.noteinvestors.com/store/90.htm

In the next Tip, we will start to cover: "keep, create and repeat"
in more detail.

CASH FLOW BUSINESS TIP OF THE WEEK

LESSONS FOR MARKETING YOUR NOTE BUSINESS #2

In last week's Tip, we reviewed with you the three goals to a
successful marketing plan: Keep, Create and Repeat.

In this lesson, we will talk about - Keep. If you want to be
successful, it is important for you to understand the motivations
of note holders. Please observe that we used the term "note holder"
and not note SELLER; it is YOUR job to turn note holders into note
sellers. Note holders only become note sellers when they are
motivated to sell-a job that has been made easier these days
because a great many are already motivated due to financial
distress (in THIS economy, it's oftentimes the reason they took
back the note in the first place). The commonality is the need or
desire for lump sum cash.

The big mistake that most note brokers make is the frequency of
their marketing efforts. An age-old marketing adage is: marketing
produces best results when it is done well and done frequently.
Learn how to do this right with the program "How To Turn 90% Of The
People Who Won't Sell Their Notes Into Big Time Cash Profits":

CASH FLOW BUSINESS TIP OF THE WEEK

LESSONS FOR MARKETING YOUR NOTE BUSINESS #3

In last week's Tip, we continued to review with you the three goals
to a successful marketing plan: Keep, Create and Repeat.
In this lesson, we will continue with- Keep.

Here is a typical scenario. You send a marketing piece to a note
holder or referral source. There is some interest but your
marketing piece gets discarded. Some time later (a week, a month,
or more) the note holder becomes motivated to sell, but has no way
to contact you because they did not keep your marketing piece. One
marketing effort is not enough. The most effective marketing plan
proceeds as follows: your first effort should be a letter with your
note broker's brochure enclosed. A different marketing piece should
go out 30 days later and than every 90 to 120 days (NOTE: NEVER
stop sending to the referral source because you're after REPEAT
business.) If you want note holders to remember you and to keep
your information, this simple plan will help do the trick.
Learn how to do this right with the program "How To Turn 90% Of The
People Who Won't Sell Their Notes Into Big Time Cash Profits":

NOTE: Direct mail should always be a key component of a good note
marketing campaign. Use E-marketing to COMPLEMENT the hand-signed
direct-mail piece, not replace it.

CASH FLOW BUSINESS TIP OF THE WEEK

LESSONS FOR MARKETING YOUR NOTE BUSINESS #4

We started this series outlining the three goals to a successful
marketing plan: Keep, Create and Repeat.

In last week's Tip, we talked about - Keep. Let's continue with
that theme. It is essential for your success that the note holder
or referral source keep your marketing material, and your marketing
PROGRAM must be designed with that in mind. As a direct marketer, I
know that the majority of material I send will eventually be
discarded. Your goal is to increase the number of note holders who
do keep your materials. Just a small percentage increase of
"keepers" will have a dramatic impact on your financial success.
Last week, we outlined a plan for you; (1) send a letter and a
brochure, (2) send another mailer in 30 days and (3) send a mailer
every 90 to 120 days (AGAIN: NEVER stop sending to the referral
source because you're after REPEAT business.). This plan is based
on one of the best and oldest marketing adages I ever heard - I
suggest you make a copy of this and look at it every day - here
goes - Marketing produces best results when done well and done
frequently.

Learn how to do this right with the program "How To Turn 90% Of The
People Who Won't Sell Their Notes Into Big Time Cash Profits":

NOTE: Direct mail should always be a key component of a good note
marketing campaign. Use E-marketing to COMPLEMENT the hand-signed
direct-mail piece, not replace it.

CASH FLOW BUSINESS TIP OF THE WEEK

LESSONS FOR MARKETING YOUR NOTE BUSINESS #5

In last week's Tip, we talked about your marketing plan.
Let's take some time on your letter. Most of the letters I critique
for note brokers are much too long. Your letter should be two to
three paragraphs at most. The only purpose for the letter is to
introduce you to the note holder. Nothing more. Basically, you want
them to know who you are, what you do and how they can get in touch
with you. There has never (ever) been a letter that is so powerful
to make a note holder want to drop everything and sell you their
note(s). Successful note brokers realize that the letter is the
first of SEVERAL steps in the marketing process.

Next week, we will continue with - Keep, letters

Learn how to say the right thing(s) in your marketing pieces with
the program "How To Turn 90% Of The People Who Won't Sell Their
Notes Into Big Time Cash Profits":

CASH FLOW BUSINESS TIP OF THE WEEK

LESSONS FOR MARKETING YOUR NOTE BUSINESS #6

This series started with the outline of the three goals of a
successful marketing plan: Keep, Create and Repeat. Please refer
back to previous tips. We will continue with - Keep: letters.
Letters (and anything else) that you send to prospective note
sellers and referral sources have to look first class. You can be
working from a card table in the middle of a rented room, but your
correspondence should look as if it came from a Fortune 500 company
or prestigious financial professional. Remember, you intend to make
a lot of money, so you need to THINK BIG and BE "big" (or at least
appear so).

For direct mailings**, use good quality paper. This may seem
unimportant, but good quality paper conveys the subtle feeling of
success and the cost different is negligible. YOU'LL LIKELY BE
AMAZED AT WHAT A POSITIVE DIFFERENCE THIS WILL MAKE FOR YOUR PROFIT
POTENTIAL. I would suggest white or cream-colored stationery with
blue type. Grey paper stock with maroon typeface is another
"classy" alternative. Your letterhead or logo MUST be professional.
There are two general possibilities: (1) classic - similar to what
is typical of a major law firm or (2) more stylized and colorful -
similar to what many major corporations use.

It is important to use color and highlights throughout your
marketing piece- this attracts and keeps the reader's attention.
Here is a caution: don't overdo the color and highlighting; too
much is confusing. DON'T IGNORE THIS. TAKE IT LITERALLY and kick
your marketing into HIGH GEAR-- you've GOT to get your oars in the
water ASAP, as the cash flow industry is SIZZLING HOT right now..
you want to MAKE MONEY so get at this NOW. Do it the way we TELL
you to do it. If you haven't gone through Joel's program "How To
Turn 90% Of The People Who Won't Sell Their Notes Into Big Time
Cash Profits"
http://noteinvestors.com/store/90.htm
you're making it harder on yourself than it has to be! If you DO
have the program, GO THROUGH IT AGAIN ASAP, call Joel to consult if
you need to and DO NOT WAIT to begin your marketing. There's money
to be made NOW!

**NOTE: Direct mail should always be a key component of a good note
marketing campaign. Use E-marketing to COMPLEMENT the hand-signed
direct-mail piece, not replace it.

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