Tip #1:

Every successful note broker (the ones making BIG money) shares one
commonality - they know how to market their business. Your
marketing does not have to be difficult or expensive. You must
establish a long-term marketing plan. The key is "long-term". If
your mindset is "short-term" (get rich quick) you will have a
short-term frustrating career. Every successful note broker is in
for the long term. 

Learn how to start profiting NOW with your own unique note marketing program by clicking HERE.

Tip #2:

There are many ways for you to market your note business without
investing lots of time or money. One way is to do research at your
local county courthouse. You can (for free) find all the Real
Estate notes that have been recorded in your area. Your only
investment will be the time it takes you to figure out how the
system works. You can then do the research yourself-- or, better
yet, hire someone (a retiree, high school student, etc.) to do it
for you. 

Start learning how to master the inside secrets of effective courthouse research by clicking HERE.

Tip #3:

When working the courthouse, start with notes that were recorded two years ago and work backwards...the older, the better. Most people who do courthouse research start with newly recorded loans. By working with older loans, you will avoid competition. Better yet, a person who has held a loan for awhile is much more likely to sell.

Learn how To master the little-known methods for conducting simple, precise research for profitable note deals-- in any courthouse-- nationwide by clicking HERE.

Tip #4:

Once you obtain the names of note holders from the courthouse records, you will want to start your marketing efforts (see Tip #1). Compose and send a short letter outlining just WHAT it is that you do - for example, "I buy notes for cash". Thirty days later, send a reminder in the form of a flyer, and than every 90 days thereafter, send another flyer. 

Learn how to target your note marketing efforts by clicking HERE.

Tip #5:

Here are more secrets that you can put to use to make your marketing easy, effective and inexpensive. Do not put your flyers in an envelope. Fold them in thirds, address and mail. Here is the clincher. Use very colorful paper. The brighter, the better... bright orange or green seems to work best. Soon, you will be getting calls from note holders who ask you: "Are you the one sending me that ugly green flyer?!".

Learn how to start cashing in with 90% more note sellers by clicking HERE.

Tip #6:

Here is an easy and inexpensive idea that can be very profitable.
Place ads on bulletin (corkboards). All you have to do is compose a
short ad. You can hand-write them on 5x7 cards. Whenever you see a
corkboard, tack one up.

If you can use some solid tips on how to create response-generating
ads, I would highly recommend listening to the 90 minute audio
cassette, "SUPER EARNINGS: How To Prosper In The High Reward
Low-Risk Discounted Mortgage Business". This tape is jam-packed
with proven, money-making strategies. You'll discover new note
finding methods, and learn how to get all the business you could
ever want.

To see it now, click HERE-- I strongly recommend it!

Tip #7:

There are two primary markets that you can target-- individual note
holders or financial professionals. If you have limited time and/or
money (that includes just about everybody), the choice that you
make is critical. Most new note brokers make the wrong choice-
individual note holders. You want to market to financial
professionals.

Learn how to develop a loyal following of all kinds of
professionals eager to sell you notes by clicking HERE.

Tip #8:

Individual noteholders are expensive to find and expensive to
market to. No matter how satisfied an individual noteholder is with
your services, they can not refer you more business. Financial
professionals handle the majority of cash flow transactions. In the
first year of business, your goal is to establish a relationship
with at least one financial professional who can refer 2,4,6 or
more transactions to you per year. This will provide you a very
nice part time income working part time. 

Learn how to get note sellers and financial professionals to
remember you by clicking HERE.

Tip #9:

The big five financial professionals are attorneys, accountants,
financial planners, mortgage brokers and real estate brokers. You
should start with attorneys and accountants. You can find them in
the yellow pages. Start by making a list of between 250-300. This
does not take much time, and you can build your list as your
schedule allows. See tips #4 and #5 for additional information.

Learn how to start profiting NOW from referrals at a level you've
never done before by clicking HERE.

Tip #10:

Start marketing your cash flow business effectively by advertising
in small local weekly newspapers such as the Thrifty Nickel, Penny
Saver, etc. This method can be the quick fix for new note brokers.
When it works, it works fast. The test period should be for no
longer than eight weeks. If you are not getting the result you
want, pull the ad.

Tip #11:

Advertise inexpensively and consistently. A very important factor
when advertising in weekly newspapers is cost. Weekly ads can run
from $5 to $200 per week. You need to keep the cost in the $30 or
less per week range. Do not advertise in major metropolitan areas.
Suburbs or other outlying areas seem to work best.

Tip #12:

Most of these weekly newspapers will require you to place your ad
in the Real Estate section. This is O.K. But, if they let you, here
is a secret that is better. Put your ad in the section where people
advertise to buy and sell old baby furniture, sports memorabilia,
military artifacts, etc. Strange, but true. You want note holders
to "stumble" on your ad. Most of them do not know that they have a
saleable commodity.

Tip #13:

Ask yourself: "How can I set myself apart from the competition when
marketing my cash flow business?"

Here is an idea that almost nobody tries but can pay off with some
very profitable transactions. Advertise in newsletters. The good
news- there are thousands of them in every major metropolitan area.
The bad news- there is no central location you can go to find them.
Here are some places you can try: large apartment and condominium
complexes, churches, senior citizen centers, service organizations
(Lions Club, Rotary, Elks, etc), etc. Many note brokers develop
solid leads from these sources. You want note holders to stumble on
your ad, because most of them do not know that they have a saleable
commodity!

When note holders call you, take the next step to making money by
"flipping" the note to an investor! It's easy. Learn exactly how
this works by clicking HERE now.

Tip #14

The secret to making BIG money in your note business lies hidden in
a miracle marketing strategy. The method is defined in 4 words:
"Create Urgency To Sell" in the noteholder. Urgency creates
motivation. And motivation is the force that pushes noteholders to
sell you their notes. Your financial success depends on how well
you market urgency.

Learn how to do this, starting right now, by clicking HERE.

Tip #15

There are several ways to make money in this business. The best
method to start with is flipping. Flipping means you have sold the
deal before you buy it. Flipping discounted paper will easily put
you on the road to financial freedom.

Learn exactly how this works by clicking HERE.

Tip #16

Start part time- shoot for one note per month at first 

This is a business that has a way of growing slowly but steadily if
you will just stick with it. A very realistic initial goal should
be to broker at least one note a month to a note investor (like
Charter Financial) for a quick profit of $1,000 to $5,000
(depending on the outstanding balance of the note that you find
thorough your marketing efforts).

Tip #17

If you want to be successful, it is important for you to understand
the motivations of note holders. Please observe that I used the
term "note holder" and not "note seller"... it is your job to turn
note holders into note sellers. Note holders only become note
sellers when they are motivated to sell. There are many reasons why
a note holder becomes motivated: business opportunities, desire to
help a family member, financial distress, and many more reasons. The
commonality is the need or desire for lump sum cash. The big
mistake that most note brokers make is the frequency of their
marketing efforts. An age-old marketing adage is: marketing
produces best results when it is done well and done frequently. 

Tip #18

Marketing your note business produces best results when it is done
well and done frequently. Here is a typical scenario: You send a
marketing piece to a note holder. The note holder has no interest,
and discards your marketing piece. Some time later (a week, a
month, or a year) the note holder becomes motivated to sell, but
has no way to contact you because they did not keep your marketing
piece. One marketing effort is not enough. The most effective
marketing plan proceeds as follows: your first effort should be a
letter with your note broker's brochure enclosed. A different
marketing piece should go out 30 days later, and then every 90 to
120 days. If you want note holders to remember you and to keep your
information, this simple plan will help do the trick.

Tip #19

For your note business to be successful in the long run, your
marketing program should be designed with three goals in mind:
Keep, create and repeat.

Keep: use marketing pieces that note sellers do not discard.

Create urgency: your marketing plan must be designed to create
urgency- motivated note holders are the only ones who sell.

Repeat referrals: it is imperative that your marketing be designed
so you do multiple transactions with note selling sources.

In next week's tip, we will start to cover: keep, create and repeat
in more detail.

Tip #20
Last week, you learned about the three goals to a successful
marketing plan: Keep, Create and Repeat. We will now continue
with: "Keep" (for example, LETTERS).

Letters (and anything else) that you send to prospective note
sellers have to look first class. You can be working from a card
table in the middle of a rented room, but your letters should look
as if they came from a Fortune 500 company or prestigious financial
professional.

Use good quality paper. This may seem unimportant, but good quality
paper conveys a subtle feeling of success, and the cost difference
is negligible. We would suggest white or cream colored stationary
with blue type. Grey paper stock with maroon typeface is another
“classy” alternative. Your letterhead must be professional.

Tip #21


Use a “P.S.” at the end of your letter. This simple trick will
ensure that more prospects “keep” the letter you send. Here is an
example: "P.S. Even if you do not need a lump sum of cash today, tomorrow could bring unexpected needs or opportunities. Please keep this letter with your mortgage documents." It is amazing how well this works. We have had note sellers send us document packages with copies of our letter and flyers (more about flyers in a future Tip). When we inquired why they had so many copies, the reply was “you told me to keep them, didn't you?”

Learn how to start profiting NOW with your own unique note
marketing program by clicking HERE.

Tip #22

You will MAKE MORE MONEY if you give note sellers something they will keep (continued)!

If you hand-write just your initials over your return address with
your marketing letter, it helps stimulate the recipient's
curiosity... which helps motivate him to open the letter and read
it. If your letter gets read by more note holders, you will make more money!

Learn more ways to find note sellers who will keep your phone
ringing all the time by clicking HERE.

Tip #23

Whenever possible, use "real postage stamps" rather than having the mail metered. Having a stamp helps to distinguish your letter from "metered mail." This can work to your advantage because many people often associate "metered mail" with junk mail, solicitations, or in some cases, bills. The post office has a
large selection of "commemorative stamps." Most of the
commemorative stamps are colorful, attractive and interesting. 
Using an interesting commemorative stamp can add a bit of color and will often help draw attention to your letter.


If you haven't started your note business yet, what are you waiting
for?? The market is HUGE! Click HERE to jump on the road to big profits in discounted notes!

Tip #24

You should follow up your marketing letter with flyers. Too many
note brokers become "married" to their letters. Send out only one
letter to names on your mailing list. The next mailing should be a
flyer within 30-45 days, and than another flyer every 90-120 days.

LEARN how to start your note business TOMORROW... and watch your bottom line go up... and up... and up! We will show you how. Click HERE to get started right away.

Tip #25

Flyers are inexpensive, designed to attract attention, arouse
curiosity and deliver your message in an "easy-to-read" format. Keep in mind that people today have a very short attention span and are being bombarded with advertising. Therefore, your flyer should be readable within seven seconds. This is a " sure-fire" way to get your message across!

LEARN other ways to " blow away your competition" by clicking HERE now.

Tip #26

"Getting Published" Means Getting New Business... and closing more note deals

One of most powerful image building, business-getting techniques is to have an article with your name as the author published in a newspaper, magazine or newsletter, or on a web site. Everyone knows the benefits of getting published are enormous. First of all, when an article appears with your name in the "byline", you establish instant credibility. You're immediately perceived as a leading expert in your field; a consummate professional; a person who is knowledgeable, reliable, established and respected.

Want to know a dirty little secret? You don't have to love writing,
and you don't have to be a writer. The reality is that you can
still enjoy all of the benefits that go with getting articles with
your name in the byline published... without ever having to write
one yourself.

Find out how by clicking HERE.

Tip #27

Here is a simple but amazing fact. Most note owners have little or no knowledge regarding the asset they own. Many note holders took back financing not because they wanted to, but because they had to. So you have a situation where someone owns something they really didn't want, don't know what to do with it and don't understand what they own.

Once you understand this phenomenon, you will be in a position to
close many more transactions, and you will be helping amateur note holders. You will accomplish this by creating urgency.

Learn how to cash in on the 90% of note holders who say no at
first... by clicking HERE now!

Tip #28

This is (arguably) the best time ever to be in the note business.
With interest rates as low as they are today, it so follows that
major funding sources like Charter Financial are able to make
considerably higher offers to note sellers than ever before. As a
direct result, note brokers are closing deals early and often! It is evident that there is a lot of money to be made in the note business for people smart enough to get involved now.


Get started today by clicking HERE now!

Tip #29

Courthouse Research techniques that will boost your note business

When you discover the county courthouse, you will find that it can
be one of your best sources for notes... because all of the details
of every real estate transaction in your county is available for
you to look over and review. You can "screen" each note and
determine which deals would be good and which deals you should stay away from. This is a great benefit to you, because when the phone rings as a result of your marketing efforts, you'll be sure that
you can make money by doing a deal with that note holder! 

Are you ready to learn more about courthouse research? If yes, click HERE.

Also...

Would you like to learn how to "Super Charge" your note business by converting more note holders into note sellers? If so, click HERE.

Tip #30

Discover the secrets of Creating New Notes and eliminating
competition

The Sunday paper (real estate section) can be an excellent source
of leads that will help you find home sellers trying to sell on
their own (without an agent). Many of these sellers do not
understand the benefits of owner financing. These folks are your
target prospects.

Send a post card, marketing letter or flyer to the home sellers
(call to obtain the address if needed), explaining how they can sell their home much faster (attracting a greater "pool" of buyers) and still receive cash at closing by offering owner financing. You will then help them create a "Grade-A" note, and then turn around and sell this newly-created note for cash. You have just earned a generous referral fee (with no competition). 


If you would like to learn more about this strategy, click HERE.

Tip #31

Converting note holders into note sellers by connecting with referral sources

Financial planners can be an excellent source of notes. These professionals tend to be involved with " estate planning" for their clients, some of whom will be collecting payments on property they have sold, a judgment they have been awarded, a business they have sold, etc.. Herein lies an opportunity, because many note holders do not realize that they are holding an asset that can be sold for cash. By the same token, many financial planners are not immediately aware that a secondary market exists for selling these notes. That is where you come in.

Pick out a geographic area (perhaps within a 50 mile radius of where you live). Get your hands on a good industrial directory, (one that lists " services" as opposed to "manufacturing" firms)  and contact all of the financial planners listed there (locate the category within the directory for " financial services/planners"). These firms tend to be small, with easily identifiable principal owners (Pres., VP, etc). Send a targeted, professional letter to these individuals explaining how you can help their clients. You WILL get calls, and close transactions as a direct result.


If you would like to learn more about dramatically increasing your cash flow by "targeting" your note marketing efforts, click HERE.

Tip #32

Investing in notes- learn to be "bottom-line oriented"

Profits in brokering notes are huge. However, investing in them is where the big money is.

That said, before you even think about "buying notes to keep" (if
you are just starting out in this business), it is imperative that
you initially broker notes to professional buyers (like Charter Financial) while earning referral fees, learning the entire process, and gaining capital with which to invest.

Eventually, when you are ready to invest, your objective should always be to increase your rate of return.

To better illustrate, if you were to invest $1,000/year for 25
years at 12% interest, you would have $133,000 at the end of 25
years... very nice, but we can do better. Say you wanted to double your bottom line. One way to accomplish this would be to double the yearly investment to $2,000. You would then have $266,000 at the end of 25 years.

You might be asking, "Where will I get the extra $1,000 to invest?"

But wait-- there is a much better way to increase your "bottom line" while leaving the yearly investment at only $1,000!

(Remember, you need to broker notes through Charter at first in order to generate the money to invest)

Here is a concept that wealthy people understand... and this
will really blow you away! If you double your rate of return (in
this case, from 12% to 24%), your "bottom line" would not just
double-- in this case, it would more than quintuple... to $898,000!

"When you increase your rate of return, your "bottom line" goes up a whole lot!"

Now you might be asking, "Is it really possible to generate rates of return like this by investing in discounted notes?"

The answer is yes, absolutely. And you will not have to wait for years to do it. In future "tips", we will begin to show you just how to achieve rates of return like this in the short-term. Stay tuned!

If you are interested in learning more about driving your rate of
return into "Super-Earnings", you will gain a great deal of
knowledge by listening to Joel Cassway's excellent program.

Tip #33

Courthouse Research techniques that will boost your note business

When researching "seasoned" notes at the courthouse (see Tip #3), learn to recognize the "look" of a privately-held note in the
microfiche viewer as opposed to "conventional" mortgage notes that are held by banks. You will discover that the heading and layout of the two types of documents differ from each other, and are easily recognized at a glance. The key to compiling 50-100 quality leads in one session is the ability to "speed read" from one document to the next in the viewer. Stop only at "non-conventionals", do not waste time on the others and you will come away with a ton of good leads.


Are you ready to learn more about courthouse research? If yes, click HERE.

Tip #34

Converting note holders into note sellers-- timing is everything

Many privately-held notes are sold during the weeks immediately
following Labor Day. The reasons: Note holders, or their financial
advisor(s) are finalizing budgets and plans for 2004, and salable
assets are often liquidated at this time due to any number of
circumstances. Note brokers and investors savvy enough to time the delivery of their marketing piece (see Tip #31) to arrive shortly
after the holiday stand to gain. 

If you would like some ideas for creating a marketing piece that
note sellers will KEEP (and call YOU when they are ready to sell),
click HERE.

Tip #35

Discover the secrets of Creating New Notes and eliminating
competition

The key to promoting owner financing, for purposes of creating a quality note that you can broker for a generous referral fee (see Tip # 30), is to educate home sellers on the benefits of owner financing. Then show them how to structure a quality note and contract they can sell for top dollar. This can be accomplished by distributing or selling a booklet using mail order techniques.

Start by running a small, inexpensive classified ad, such as:
"Sell your home in days. Easy do-it-yourself method. No agent
needed. Proven fast sale method. For details phone_________"
When people respond to the ad, send out a sales letter explaining
the benefits of your booklet. 

If you would like some ideas for implementing this strategy,
click HERE.

Tip # 36

Investing in Notes
Every Business/Financial Plan Has 3 Steps

The steps to financial independence are always the same, no matter what you invest in:

Step 1- Increase income. First, "you work for money"-- you need to get your income in order before moving on to step 2. A very effective way to accomplish this is by flipping notes. Flipping means you have sold the deal before you buy it.

Step 2- Invest at high rates of return (while keeping risk low). In this step, "money works for you". Whatever you invest in (notes in our case), when you increase your rate of return just slightly, your "bottom line" goes up exponentially (i.e., just doubling your rate of return can up your bottom line by as much as 7 times)!

Step 3- Plan to retire. Sadly, most people put off planning for too long. The one thing you do not want is to be old and broke in the coming years. That is why you must increase your rate of return. Investing in notes can greatly accelerate this process. Because of the importance of this subject, we will expand on this in future tips.

If you are interested in learning more about implementing this 3-step plan for yourself, starting today, you will gain a great deal of
knowledge from Joel Cassway's excellent program.

Tip # 37

Courthouse Research techniques that will boost your note business

You know that documents, such as trust deeds, mortgages and real estate contracts, etc. are usually recorded on microfilm, or they may be in books. You research these documents for the information you need on the noteholder.

Some people prefer to look up private names on the index file. Then they individually look up each document in the separate microfilm reel or book. You can speed up the research process by skipping the index file and going through the book or microfilm reel completely, taking down the names of people who have deals that are profitable for you. If your county uses a computer recording system, your research will go a lot faster. You'll also be able to use the index file productively.


Learn how the newer courthouse recording systems make research For private noteholders more profitable by clicking HERE.

Tip # 38

Converting note holders into note sellers-- give them something they will keep

Many note transactions can be completed with sellers who initially are not ready to do business when they receive your first marketing piece. If you don't follow up and keep the lines of communication open, you could lose business. The key is to provide more information that convinces them to sell now! Or, alternatively, you must share data that clearly shows when the time is right to sell, YOU are the person to call.

Getting potential note sellers to remember you is paramount. And, because few folks have photographic memories, it is imperative you give note holders something they will keep. When it comes time for them to sell, they must have your name and phone number. If they do not, someone else (your competitor!) will get the business.

Plan ahead and learn some simple steps for doubling the mileage of your marketing and keeping your name in the minds of prospective clients by clicking HERE.

Tip # 39

Converting note holders into note sellers by connecting with referral sources

When cultivating referral sources (see Tip # 31), you might consider offering a nominal fee as an incentive (could be anything from cash to gift certificates) if you close a deal as a result of that referral. You might say, "If you give me a referral, what is a fair fee for you?" Sometimes, the reply will be, "Nothing needed", because many professionals are chiefly interested in helping their clients.

Learn how to get note sellers and financial professionals to
remember you by clicking HERE.

Tip # 40

Lessons for marketing your note business: generating leads

Besides mailing, you can distribute your flyers to real estate
offices or title companies in order to connect with brokers or other referral sources. For example, you can provide the camera-ready copy to real estate brokers or other professionals you work with so that they can also customize them with their office information and distribute them to their clients. Just make sure they refer all of the business to you.


"Get a leg up" on other ways to boost your marketing efforts by getting in front of noteholders (and keeping in front of them) by clicking HERE.

Tip # 41

Marketing your note business- give note sellers something they will keep

Here is a very innovative idea. Use advertising in the form of a cartoon. Cartoons are almost always read, and if it stays out of the prospective note seller's waste paper basket (a distinct possibility), your message is delivered. It only takes 7 seconds to read your flyer, and we live in a society that has a 7-second attention span. Your number one goal is to get your message
delivered- and, by using this technique, you have just accomplished that goal. 

Goal number one-A is for the note holder to keep what you sent. Experience shows that note sellers tend to keep these cartoons more often than a letter. A "P.S." on the bottom instructing the recipient not to throw away your flyer also works well. I have always wondered why. I never have come up with a good answer. All I know is putting a "P.S." on any communication will get the desired results. 

If you would like some more ideas for creating a marketing piece
that note sellers will KEEP (and call YOU when they are ready to
sell), click HERE.

Tip # 42

Create urgency to sell in the noteholder

Once you learn how to create urgency, your profitability will take
a dramatic turn for the better. 

One of the most successful marketing resources which will help you SUPERCHARGE your note business is something called a Note Owner's Manual.

What I am talking about is an owner's manual for people who own
notes. It is similar to the owner's manual you get with a car,
appliance, etc. What struck me about this idea is that people do not throw away an owner's manual, as it is an authoritative written source. The written word is a very powerful tool.

Years ago there was a segment on the TV show CANDID CAMERA. They posted a sign on the Delaware state line- DELAWARE IS CLOSED TODAY- DO NOT ENTER. Motorists read this sign and pulled off the road. This is an example of the power of the written word.

My Note Owner's Manual, like any other owner's manual, is a primer on what note owners need to know about the asset they own. The Note Owner's Manual is easy to read and to understand. Scattered throughout the manual are highlighted areas called "helpful hints". These helpful hints work like magic in doing the one thing that is essential if you want to make money in this business- and that is create urgency.

If you would like more ideas on how to create urgency to sell in
the noteholder, click click HERE.

Tip # 43

Learn the four steps to success in paper

If you want to be successful in paper, there are four things you
have to accomplish:

1. Generate leads. You have to find people who have loans to sell. That's fairly simple to accomplish; you can have your phone ringing if you do what's necessary.

2. Qualify the leads that come in. What you need to do is to be
able to tell in the first three minutes if what that seller has is
something you can make money on. It takes awhile to develop that
talent.

3. Negotiate the transaction. If the person does have something
worthwhile, you have to be able to negotiate it successfully. One
of the keys is to find out why they're selling the note to begin
with; if you can help them achieve their goals, to solve their
problem, you can also profit.

4. Fund the transaction. You need to have outside commercial or
professional buyers; people whose business it is to buy loans. This
is especially important if you really don't know what you're doing.
It's ultra-important if you're just starting out. This provides two
things: You can flip your deals to someone who knows what they're doing and watch what they do; now you've earned money and learned at the same time. Once you know what you're doing, have flipped a bunch of notes to professional buyers, then you can buy a note for yourself once in a while. After you've done that, the next step is to bring in private investors as partners or just to sell outright to.


If you're just starting out, see how easy it is to make outstanding
commissions from flipping notes by clicking HERE.

Tip # 44

Become highly successful in the note business by thinking long-term

What is the difference between rich people and poor people? The
obvious answer is money. It is true that rich people have money-
otherwise, they would not be rich. There is a commonality that most wealthy, successful people share. Wealthy people tend to think in long terms and unsuccessful people tend to think in short terms. Long-term thinking is a mindset. Follow the lead of rich people; develop a long-term mind set. KEEP marketing over a long period of time.
 
This is not a get rich quick scheme. It is a get rich slow process.
We have found that 75% of the transactions we close are with note
sellers who initially turn down our first proposal. Some note
sellers will reconsider quickly; others take months, or in some
cases, years before they will do business with you. We find that
many people who leave the business prematurely have left behind
thousands of dollars in profits that are just waiting to be made.
You simply need to stay in touch with note holders, and when the
time is right, you will be able to structure a win-win situation
and collect your cash reward.

Learn how to start cashing in with 90% more note sellers by
clicking HERE.

Tip # 45

Developing the Note Brochure- the indispensable marketing tool

If written properly, note sellers will keep your brochure if it is
written properly and says the right things. Almost everybody has,
at some point in their adult life, read a brochure to get
additional information about a product or service that interested
them. Brochures let you selectively develop your message in
greater detail by providing the reader with useful information
about your services and why they should call you when they are
ready to act.

Your brochure should be designed to provide prospects with useful
information about selling their notes. The content should address questions people most frequently ask regarding the sale of their notes. It also provides the answers to these questions as a way of simplifying and explaining the process of selling a note to you. In essence, the purpose of the piece is to provide the reader with useful and important information and sell the fact that you can help them when they are ready to sell their note.

There is another more important ingredient that is required when
creating your brochure. Your brochure should be designed to educate the note holder. Most note holders have very little knowledge about the asset that they own. In many cases their note is their most important asset. An educated note holder is much more likely to sell their note. Your brochure may be the first time they are made aware of the pitfalls involved in note ownership.

If you are interested in learning some very powerful ideas for
developing highly effective note marketing materials that compel
noteholders to contact YOU when they are ready to sell, click HERE.
 

Tip #46

If you fail to ask why the note seller is selling, you could be
making a huge mistake

The reason is that, oftentimes, note sellers do not know that they
can sell just a portion of the note... instead of selling the whole
note. This option may be very desirable to a seller who has a very
specific need (i.e., immediate money to pay off bills, make a new
purchase, pay off a loan, etc.) In a case like this, the seller
needs only to sell some-- not all-- of the future monthly payments
on the note.

When a note seller calls you as a result of your marketing efforts
(see the rest of this "Tips" page for proven marketing ideas), try to find out
why he/she needs to sell. If the seller needs a specific amount of
money that is considerably less than the present balance of the
note, he/she may be a ripe candidate for a partial purchase. An institutional note buyer (like Charter Financial) can then tell you (on the quote sheet) how many payments he/she would need to sell in order to receive that amount. The note seller will be much more likely to sell because he/she will not need to sell the entire note, keeping the "back end" payments after selling the first few.

And, you will make a great commission now, and also in the future.. each time the note seller decides to sell off additional payments from the same note (which happens very often)!


If you're just starting out, see how easy it is to make outstanding
commissions from brokering notes by clicking HERE.


Also...

Would you like to learn how to "Super Charge" your note business by converting more note holders into note sellers? If so, click HERE.

Tip # 47

Create urgency with a Note Owner's Manual containing "helpful hints"

One of many "helpful hints" that you might include in your Note
Owner's Manual (see Tip #42) might deal with insurance. You could discuss in detail the importance for the note owner to be covered by insurance. This hits a lot of hot buttons. It is amazing how many calls you get from folks who were "blasé" and uninterested about selling their note. Now there is an urgency-- at least to get more information.

"Why do I need insurance?", they want to know. "Didn't my attorney take care of this, etc.?" I have made the following statement to many note holders (and I mean it): "Do not go to bed tonight until you know you are adequately covered by insurance." I have even helped place insurance binders for note owners. Important: You never would have had the conversation about this unless they read about it in your Note Owner's Manual.

It is almost impossible to create urgency in an owner who is naive
and uninformed- who thinks the only thing he/she has to worry about is depositing the payment. It is easier to deal with an informed seller-- one who has some understanding about the need for insurance, record-keeping, legal issues, inspection of the
collateral, etc. (of course, these topics should all be covered in
your Note Owner's Manual).

Learn how such a marketing approach can "Super Charge" your note business by clicking HERE.

Tip #48

If you keep your message in front of note holders, you will make money

Keep marketing over and over for long periods of time. Note holders
must get used to seeing your marketing piece over and over again. Then, and only then, when the time to sell arises, they will have your material and get in touch with you.

Now here's a secret that most savvy marketers know and use all the time: take your marketing piece, print it on different color paper and mail it to the same person more than once over a period of time. What happens is this. Every time you mail that same item and print it on a different color, the person who receives it thinks it is different from the last item even though the message is the same. Using this trick, you can accomplish three things:

1) You can double the mileage you get from each piece;

2) You drive your message home and reinforce it by frequent
repetition.

3) You develop a steady stream of long-term business!

Tip #49

Ask for copies of the documents before you quote

When note sellers contact you, there are two distinct advantages in asking them to FAX you copies of the documents before you quote (for that matter, before you even request a quote from the
investor).

One advantage is that you are reasonably sure that you have a more committed seller. If they took the time to fax you the requested documents, you know that they are at least somewhat serious about selling their note.

The second advantage is that you know you are dealing with accurate information. You can ensure that the monthly payment amount is correct, and that all of the other information (balloon payment if any, present balance, number of payments remaining, payor credit information, etc. etc.) is correct as well.

The above steps prevent inaccuracies that necessitate a re-quote,
so that you are freed up to work on other pending deals. This will save you valuable time and help you get your offers accepted faster.

Learn more about how to start cashing in with 90% more note sellers by clicking HERE.

Tip #50

Here is a secret that most savvy marketers know and use all the
time: take any one of your postal cards (or flyers, etc.), print it
on different color paper and mail it to the same person more than once over a period of time. What happens is this. Every time you mail that same item and print it on a different color, the person who receives it thinks it is different from the last item even though the message is the same. Using this trick, you can
accomplish two things:

1) You can double the mileage you get from each piece and

2) You drive your message home and reinforce it by frequent
repetition.

Tip #51

All new brokers have to start somewhere. If you are a "newbie" in the note industry, just take things one step at a time. If you feel like you don't know what you're doing at first, do not worry. When you begin to get calls from note holders, just be sure to ask them all of the questions on the quote sheet in your broker package (the Charter Financial program greatly simplifies these steps). The feedback you receive from Charter on each quote will teach you the differences between good leads and bad ones. Of course, you will make money on the good ones... and, most importantly, you are learning from the professionals at the same time!

Tip #52

After you begin taking a few calls from note holders (see Tip #51),
you will learn to easily recognize the differences between a good call and a bad call. It's just like learning anything else... the more you do it, the better you will get at it. Have fun during the learning process. You are not risking anything, and are only spending a few minutes of your time. After a while (especially if you follow the Charter Financial guidelines), you will be able to
tell in the first 30 seconds if that seller has something you can make money on, so you can pursue the good notes and avoid wasting your time on the bad stuff. As you quickly develop this talent, you will then be well on your way to making a whole lot of money!

Tip #53

As you begin to take calls from note holders, ask them all of the questions on the "Quote Sheet" (see the 10-step process of how a typical deal works) in a conversational manner. Just relax, go down the list one line at a time, ask all of the questions and write down all of the answers that the seller gives you. Remember, it may not all make sense to you at first-- especially if you have never done this before. Do not worry. The more you do it, the sooner this whole process will become "second nature" to you.

Tip #54

Sometimes, the seller will not immediately know the answers to some of the questions (see Tip #53) on the Quote Sheet (for example, "how many payments are remaining on the note?"), or some of their answers may not be totally accurate. Ask the seller to FAX you a COPY of the documents. A serious seller WILL follow through on this, and you will then have all of the correct information that you need in order to get a fast quote.

Tip #55

When note sellers FAX you copies of their documents (see Tip #54), start building a file folder for every deal that you broker. Then, when the seller accepts your offer, the funder takes over from there and handles all of the other documentation needed to close the deal. You will receive copies of these documents as well. SAVE THEM and throw them into your folder along with the other papers. You will learn a great deal about the whole process this way. Take advantage of it!

Tip #56

If you currently work at a "9 to 5" job (and many new note brokers do just that at first), and do not want to give up that source of income (at least not yet), just work your note business part-time (5 to 10 hours per week) and concentrate exclusively on marketing. Inexpensive ads and letters can work very effectively for you, "24/7". Then, all you have to do is refer your qualified leads to a full-service note buyer (like Charter Financial). They will take care of everything else, and pay you a generous referral fee at closing. You will have no paperwork, no hassle!

Tip #57

After you receive a quote from the funder, you will need to figure in the $$ amount of your referral fee before you quote the seller. The funder really does not care how much $$ you make; however, you should always remain reasonable, do not try to get rich on every deal and you will make your fair share of transactions. Remember, your fee will always be in the $ thousands, and will be well worth your time (see this example for a clear understanding)!

Tip #58

Although courthouse research is a very effective way of developing leads, you need not do that if the idea does not appeal to you. Why not just mail letters to referral sources instead?? Postage is still the world's greatest bargain. Conservatively speaking, if you have 12 financial planners, attorneys etc. who each refer you only one note a year, you are then brokering one note per month!  You are now making a good living. Keep going and build from there.

(Some excellent ideas for accomplishing this are outlined in Joel Cassway's wonderful program.)
 

Tip #59

Profits in real estate notes are huge. But, there is another gigantic market out there that is just waiting to be tapped... business notes that are generated from the sale of small businesses. Did you know that over 90% of these businesses are sold with 1st position seller financing?? It's true. The reason is that traditional financing is simply not available. That is where you, the note broker, come in. This is a huge need waiting to be filled. Why not take advantage of the huge opportunities in this $30 billion market? You won't be sorry if you decide to get involved now!

One of the ways new brokers can quickly learn how to make money by finding these notes and sidestepping the competition... while earning generous referral fees... is by getting involved with the award-winning Charter Financial program.
 

Tip #60

Business notes are one of the hottest cash flows in the industry right now. They are just like real estate notes, except that they originate from the sale of a business (instead of property). This huge $30 billion market is largely untapped, because only a select few note brokers are going after it. If you jump on this opportunity, it will pay off big time. There are literally billions of dollars of Business Notes in circulation and you will profit if you know just how to cash in on them now!

(One of the fastest and easiest ways to get started is by becoming involved with our excellent Business Opportunity.)

Tip #61

It’s no secret that the key to profits and success in business is
marketing, marketing and more marketing. And the key to successful
marketing is getting your name and message in front of your
prospects and keeping it there on consistent basis. Newsletters,
containing information that your prospects find useful and
informative, are one of the most powerful and effective marketing
tools you can use to keep your name and message in front of your
prospects on a regular basis. Developing a successful and
affordable newsletter marketing program is lot easier than you
think. Find out how.

Tip #62

In spite of the fact that newsletters have a proven track record as
powerful image builders and excellent lead generators, many note
brokers/cash flow professionals are reluctant to use them. That's
because they wrongly believe that developing a good newsletter
program is complicated, expensive and time consuming. However,
nothing could be further from the truth. In fact, you can get and
maintain an extremely effective newsletter program that will carry
you throughout an entire year for a whole lot less than you think.
 Find out how.

Tip #63

There’s a simple reason why newsletters are so popular: people like them. Newsletters are easy and quick to read. They are the ideal format for delivering useful and timely information. You can carefully tailor information to meet the needs of your audience. Over time, readers look forward to receiving and reading them for new and helpful information. Many readers will save back issues for future reference, which, from a marketing standpoint means that newsletters have greater impact and longevity than other marketing tools.

Click HERE to find out how you can implement your own newsletter marketing program "on the cheap"!

Tip #64

If you’re really serious about building a profitable cash flow business, then you need to consider implementing your own newsletter marketing program. Newsletters will help you develop a positive professional image for your company, keep your name in front of your most important prospects, generate leads and new business. A proven way for you to include this powerful tool in your marketing arsenal is to use an affordable, professionally prepared newsletter marketing program that you can personalize for your business. In the long run, you will save time and lots of money using a proven newsletter marketing program as opposed to trying to do it from scratch. It never pays to “reinvent the wheel.”

If you are interested in learning more, we strongly recommend this program.

Tip #65

Post cards containing short, readable, powerful and unforgettable
messages are one of the very best ways to get your name in front of
note holders. People love to get them. People love to read them.
And the best part is that post cards are cheap to produce and very
affordable to mail, which makes this kind of note marketing program
fast, easy and affordable. You will generate long-term business
with this approach, and make more money.

Find out how you can easily implement a program like this, starting
right now.